Search Engine Optimization
If your company wants to be successful on the Internet, SEO needs to be at the center of your online marketing plan. SEO is the process of getting your website naturally on page one of the search engines (non-paid). When visitors type their keywords into a search engine, you want your company’s website to be displayed at the top. If your company doesn’t appear on the first page, your customers will end up with your competition.
Paton Marketing has successfully placed our clients to page one of Google, and we can do it for you. Here’s how:
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Assessment: Before you can drive traffic to your website, you have to know what people are searching for. We make sure your keywords are targeting the right customers.
Implementation: Our strategic optimization and link building strategies bring your site to the top of multiple search engines, based on the keyword list that works best for you.
Measurement: Our proprietary reporting system closely monitors and consistently improves your online marketing campaign. SEO clients receive our monthly Rank Report, which evaluates the online traffic that is being directed to your site. |
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Pay Per Click Management
Pay Per Click is one of the fastest ways to get targeted traffic to your website; you only pay for an ad when a prospect clicks on your link. Paton Marketing makes sure you get the most out of your Pay Per Click campaign. We start with thorough keyword research and then we choose the best ad strategy. We manage your campaign daily, ensuring that it doesn’t lose its effectiveness.
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Reputation Management
Type your name or your company’s name into a search engine. Does anything negative come up? If so, you need reputation management. That negative news is affecting your business, whether you know it or not. The fact that it may be inaccurate, malicious or misinformed doesn’t matter one bit.
Paton Marketing’s Reputation Management program develops and markets multiple micro-sites, ensuring that when people search for your company, the negative links are buried and replaced by the positive sites that Paton Marketing has created for you.
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Micro-Site SEO
People flock to the Internet looking for information, even before they’re ready to buy. Micro-sites link these visitors directly to your company. We use SEO best practices to build many mini-websites using domains that include the search term you want to dominate. When your prospects search for the term you’ve selected, the search results are filled with the micro-sites we’ve created. It’s a win-win situation. Your customer finds a great business and you get new customers.
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