If you treat your website like a billboard on the Internet, you aren’t using your resources effectively.

An effective website:

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 gets your business noticed online
delivers a high-quality user experience
builds your database

 

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Search Engine Optimization
 If your company wants to be successful on the Internet, SEO needs to be at the center of your online marketing plan. SEO is the process of getting your website naturally on page one of the search engines (non-paid). When visitors type their keywords into a search engine, you want your company’s website to be displayed at the top. If your company doesn’t appear on the first page, your customers will end up with your competition.

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Pay Per Click Management
Pay Per Click is one of the fastest ways to get targeted traffic to your website; you only pay for an ad when a prospect clicks on your link. Paton Marketing makes sure you get the most out of your Pay Per Click campaign. We start with thorough keyword research and then we choose the best ad strategy. We manage your campaign daily, ensuring that it doesn’t lose its effectiveness.

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Reputation Management
Type your name or your company’s name into a search engine. Does anything negative come up? If so, you need reputation management. That negative news is affecting your business, whether you know it or not. The fact that it may be inaccurate, malicious or misinformed doesn’t matter one bit.

Paton Marketing’s Reputation Management program develops and markets multiple micro-sites, ensuring that when people search for your company, the negative links are buried and replaced by the positive sites that Paton Marketing has created for you.

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Micro-Site SEO
People flock to the Internet looking for information, even before they’re ready to buy. Micro-sites link these visitors directly to your company. We use SEO best practices to build many mini-websites using domains that include the search term you want to dominate. When your prospects search for the term you’ve selected, the search results are filled with the micro-sites we’ve created. It’s a win-win situation. Your customer finds a great business and you get new customers.

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Are you effectively spreading your message through social networks?

If you’re like most companies, you’re not.

Paton Marketing’s Social Solutions program taps into two of your most underused advertising resources - social media and email marketing - and uses them to bring massive exposure to your company.

Social Media
We start by developing a social network that serves you well with the five most effective social sites for businesses. Facebook, Twitter, LinkedIn, YouTube and Google+ are all a part of the plan. We develop a branded presence on all five sites and fill your pages with continually updated information that grows your networks and the customer database behind them.

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Email Marketing
As a certified Constant Contact Partner, Paton Marking is able to combine our powerful marketing techniques with one of the country’s leading email marketing tools. We design a monthly email that educates and informs your customers. Then we deliver that email straight to your growing database.

Your social networking contacts forward your email to their friends, who join your social networks. Every time you send an email, your list of qualified leads and loyal customers grows. When you nurture your relationships through email, announcing a sale, opening a store or showcasing a new product or service soon becomes effortless. Before long, those social networking tools you didn’t know about will be one of your most popular communication methods.

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