How do you plan to boost your website’s ROI? Of course, you must practice and innovate new methods in SEO and spend time, effort and value in developing excellent web contents. But all your methods may just go waste if you fail to keep a track of how your website is performing. Faster you look into your website’s data, easier it gets to understand your performance and then you can formulate actionable strategies to make changes in your digital marketing campaigns. Using a quality tool like Google Analytics can help in this issue. Apart from reducing the negative factors of your website, it can also pave ways to improve and elevate the positive impact that your website can have.
Google Analytics is a free tool available at your convenience. Setting a campaign and tracking the measurables is quite easy. You can check out on the web: there are already a whole lot of available guides to help you understand how Google Analytics works. I would recommend you read Google’s official Help Page or Social Media Examiner’s manual about using Google Analytics.
Google Analytics helps you access and compile the fundamental information about your online visitors. Whether it’s about age, gender or demographics, or even the device used by the users to reach your website, Google Analytics can help you understand your online audience in a better and plausible manner.
This information might look redundant to you, and you may have been indifferent to such data. But these are the founding stones that help you plan a successful internet marketing strategy. You need to know who visit your websites and how you can take care of your web pages to make their experience better. That will help you convert more leads (due to better User Experience, you are sure to get better response from your potential customers). Also your website can gain better prospects in terms of brand recognition, word-of-mouth publicity and above all, a better ROI. In particular, understanding the following can help you develop strategies to improve your website, page-by-page, thus reducing bounce rate
Amount of traffic that comes through unique search terms
You can analyze the value of the search terms and then improvise your website to have relevant content as per the search terms
The pages where visitors land to your website
They say, “the first impression is the last impression”. While that may not be true in all circumstances, the first impression is indeed a long-lasting impression. Knowing the web pages that your online visitors see right at the first can make you take measures to improve the web page(s) to provide a better user experience.
Percentage of referrals your traffic gets from social media
Why invest in all social media campaigns if you get traffic referrals from just a few ones? Google Analytics helps you check out the percentage of referrals from each social media so that you can prioritize your SMO campaigns.
The conversion rate of sales page or contact page
What if all your web pages are good but just the contact page or the sales page is not appropriate? Or may be the links are broken, such technical nuances can kill your conversion rates and have a drastic effect on your website’s revenue.
How are your visitors responding to your webpages
Are your visitors bouncing too quick? Do they spend time but don’t proceed towards any activity? Checking these crucial activities can provide you with insights that can dramatically improve your customer’s web experience.
The mode of technology (kind of device and browser etc.) that is used to reach your websites.
With the advancement in mobile devices, your outdated website may not prove very useful. You can find the devices, browser, etc. that your online visitors use to reach to your website. Based on that you can modify and improve your website interface.