Did you notice how some of the most popular brands today, came out of nowhere and are ruling their industries? Well, I admit that it is as much intriguing to me as much as it is to you. Perhaps a little less, but definitely intriguing.
I tried to find answers to my questions. My initial assumptions were – there is a genius idea behind this success, another one was these companies have the backing of billionaires, having the capital and contacts to build a project that most of us can not even dream of.
Both of these assumptions were proved wrong. But during the research, our reputation management experts came out with some brilliant ideas to accelerate the growth of brand awareness. In this article I am sharing a few of those ideas with you.
1. Let your Brand Promote itself:
Increasing signups is what every website and brand wants to achieve and all of them want to continue to do that. Give your users the space that they need. Let them choose the method by which they want to become a part of your marketing radar.
Let them decide whether they would prefer to signup via Email, Twitter or Facebook account. Users love freedom, and if you are ready to give them what they love, they will surely return the favour.
2. PartnerShips for Enhancing Brand Image
Strategic Partnerships with other reputed brands will help you reach a wider spectrum of audience. You will inherit the popularity and reputation from the partner brand and hence enjoy fan following for your brand as well.
This is a great way of increasing customer base and gain word of mouth publicity.
3. Exclusivity will give you a lot of buzz
Exclusive News easily boosts the TRP for a News Channel. It is basic human nature, we tend to demand more of a product that is scarce.
If you are providing an exclusive service in the market, you may opt for setting up a compulsory sign up for the user, in order to use the service. If your service is worth using, you will surely increase the number of signups with this strategy.
4. Realize the Power of Guest Blogging
Don’t you want to be the most popular brand in your industry?
Then start providing the audience with quality content. Start on smaller sites, and proceed to write on the top level platforms of your industry. As soon as they will know your name, like your work, and trust you, you can start marketing.
Well these were just a few of the many amazing ideas to get grow brand awareness in very less time. Remember that Internet Marketing is constantly evolving, which is why we have to continue our learning process to ensure success. There are various other methods for building a strong reputation.