4 Reasons Why Responsive Web Design Is Critical to Your Success

Written By SEO Team

It’s more than just a buzzword. Responsive web design has been “in” for some time now, and if you’re not on the bandwagon, you’re being left behind.1

Mobile-first web design benefits both aesthetically and functionally from responsive principles, and can be a difference-maker in your business’s online marketing efforts. Below, we’re going to discuss the four reasons it is critical to your success.

Responsive Design Looks Great

Let’s get the obvious out of the way—responsive web design looks fantastic!

This design principle plays well with mobile by automatically adapting to varying display sizes. This is crucial in the current technological climate, what with all manner of desktops, laptops, smart phones, tablets, and wearables running amok.

Unsurprisingly, Google noted in 2016 that 56% of all consumer web traffic to U.S. websites came from mobile!

Responsive Design Improves User Experience

Desire a slicker navigation experience for your users? Responsive web design has you covered.

Your websites will benefit from greater ease-of-use. Specifically, viewers will no longer have to endure constant, annoying pinching, zooming and scrolling when attempting to navigate your website on their mobile devices. And the less frustrated they are, the more likely they are to stick around and heed your messaging.

Responsive Design is Great for SEO

Did you know that approximately 47% of all consumers expect your web pages to load in as little as just two seconds?

2We’re not kidding. If your website crawls along, consumers are going to race away from your content and you’ll lose conversions.

Fortunately, responsive web design is wonderful for search engine optimization (SEO) purposes. Because images and other site elements are streamlined and optimized for mobile devices when responsive design is employed, pages load faster than if you were serving messy desktop elements to those comparatively tiny screens, and fast-loading pages are rewarded by Google and similar search engines.

Additionally, Google recommends responsive web design as the primary way to target mobile users. Further, Google now caters to mobile users with a “mobile-first” philosophy—the search giant serves mobile-optimized websites to mobile users ahead of any other websites. This is particularly critical for local search.

In short, if you’re not targeting mobile users, you’re losing out on some serious business, especially right in your own neighborhood!

Responsive Design Assists Social Media Efforts, Too

Consistently running a sophisticated, balanced social media marketing campaign for your brand? Wonderful. You should be. However, if your website doesn’t incorporate responsive design principles, your social media efforts are likely suffering.

After all, nearly 80% of all social media consumption now happens on mobile devices. Whenever you share links to your website on social platforms such as Facebook, Twitter, Instagram, et cetera, more than likely the user is accessing your website link from a smartphone or tablet. Thus, if you’re not engaged in mobile web design, most of your social followers are at risk of quickly becoming disenchanted with your brand due to the forced navigation of a sloppy, non-optimized website.

Beginning to see how responsive web design greatly influences multiple facets of your marketing efforts and business success? If so, get started straight away with Paton’s website makeover!