Every business owner knows about branding and how important it is. How your customers see you is terribly important for any business, and it this is especially true for small businesses. When starting out, your business is all about it’s reputation and, most importantly, how it manages to build it. Knowing how to protect your reputation and create a powerful brand for a small business is extremely important. Let’s see what the experts have to say on this topic and what they tips are:
1. Be yourself
Alright, being yourself may sound like a cliché, but it is really the first thing you’ll need to master. Nobody will take you seriously if you put on an act. You’ll have to act naturally and stay true to yourself. When you run a small business, simplicity is your best friend. This doesn’t, however, mean that you have to be shy and lose all your confidence. Try to create a simple logo, with a straightforward message that makes you special. Try to be decent, but incorporate a momentum,a feeling to your website and image.
2. Always adapt
Brands should be alive and go with the flow. If the market changes, evolves or devolves, you’ll have to stay in top shape. You should be alive, create new products and services and know how to market. The same goes for your reputation – you’ll have to pay attention to the trends, no matter what they lead to. Pay attention to what goes on around you and your brand, what your competition is up to and what everyone is saying about them.
3. Create a great about us section
When you are starting out, people want to know more about the people behind the story. OK, the website looks great, the products work and the service is good, but what about the ones who worked on it? People love to see the people who do the magic and learn more about them. An about section with all the details does wonders, so make sure you have an attractive one. Include your team, your company’s mascot (pets or anything else) or create a presentation video.
4. Hire a professional
If you run a small business, you know that time is your most precious resource. It’s the only resource you cannot get a hold of. This means you’ll have to know how to outsource certain aspects. You won’t be able to master the whole online reputation thing, so a professional will help you a lot. Consider hiring an agency or a consultant to get you through the basics and get you some pointers to start out.
5. Measure the results
Branding is often seen as an abstract activity and its results are difficult to estimate, especially for small companies. However, there are ways to monitor the results and monitor your efforts. Online reputation management tools and social media engagement tools offer various reports, statistics and analytics on your efforts. You’ll know how your business is seen, and how everyone is interacting with your business. Tracking results is also important for your finances: you’ll know what works and what doesn’t, and you’ll know what strategies to stop. You’ll know what to focus on to get the best results in
the long term