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November 8, 2017 No Comments

Everything You Can Do With Google Home – The Smart Speaker and Assistant

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Google Home is one of the star products sold under the tech giant’s name. Launched exactly one year ago, in late 2016, the smart speaker became an instant success, even though some reviews were mixed. The speaker was praised for its high quality sound but also for its amazing connectivity. Now, Google has launched the…

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media
November 3, 2017 No Comments

Control YOUR Business, Become Your OWN Media Company

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Spending money on marketing campaigns and intricate sale funnels can indeed get you leads. Obviously, it works. Every company does it, and it does work. Business owners do see a growth in their business after a marketing campaign, so this is the correct way to go on, right? The answer to this question could be…

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voice-search
October 18, 2017 No Comments

Marketers Beware! Voice Search is The New Player in Town!

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“The destiny of Google’s search engine is to become that Star Trek computer, that’s what we are building” This is what Amit Singhal, the head of Google’s search rankings team, said while in an interview with angel investor Guy Kawasaki, back in 2013. And Google has kept its promise. In just 4 years, Google’s voice…

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October 13, 2017 No Comments

Hello Google Attribution! – The Ultimate Measuring Tool for Marketers

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Google’s Attribution was one of the major launches announced at Google Marketing Next, a conference held in San Francisco, back in May. The new tool works by pulling data from Google Analytics and Adwords to generate a more extensive view of conversions across all channels and create an attribution modelling, and cater bidding information. So…

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October 4, 2017 No Comments

Google Updates That Might Hurt Your Business in 2017

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Everyone knows Google’s updates pop up frequently. They are what marketers fear the worst…What will the new updates focus on? Who will be affected? How will it change the search engine results page? Will my page lose its ranking? These are all questions which business owners and marketers are fearful of. Sure, Google updates its…

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marketing-budget
September 27, 2017 No Comments

5 Keys to Creating a Marketing Budget that Gets Results

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Successful marketing always means successful marketing. You’ll have to market your business as a whole, your services, products, but also manage your customer relationships. This is why knowing how to budget your digital marketing campaign is critical if you want to get results. If you don’t know how to create the perfect marketing budget, you…

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google-chat-messenger
September 15, 2017 No Comments

Google Rolls Out its Own Messaging Service

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Google has been lagging behind when it comes to messaging apps. Virtually every other large online corporation has its own instant messaging service, either as a feature on their website or a separate app. Also, there are a lot of instant messaging platforms or services which are specifically designed to work independently or as part…

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budget
September 8, 2017 No Comments

How Much Should Your Marketing Budget Be in 2018?

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The digital marketing world is continuously evolving and the best marketers are constantly on the lookout for new strategies, techniques and solutions to improve their results. Simply looking at what worked in the past doesn’t cut it anymore. Old bulletproof strategies that guaranteed success even if poorly implemented don’t bring the same results and could…

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September 1, 2017 No Comments

Google Launches its Own News Feed – The Good and The Bad

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Ever noticed how you constantly take out your smartphone to check out news or updates on Facebook or Twitter’s feed? You do it, I do it, and we all do it multiple times a day. In fact, we do it every couple of hours and it generates a huge amount of organic traffic, interactions and…

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