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July 10, 2017 No Comments

Complete Guide for Video Metadata Optimization

Posted by:patonmarketing

Everyone is on YouTube, Vimeo or Dailymotion, but getting viewers to your video is quite tricky. Sure, there are a lot of users which can see your video, but if you don’t know how to optimize it for the search function, you’ll likely never see a huge surge in views. Optimization is the process of…

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July 3, 2017 No Comments

How to Take Advantage of Facebook Videos?

Posted by:patonmarketing

When it comes to video marketing, most marketers will look at YouTube. After all, the platform gets more than 300 hours of fresh content every minute and has 1 billion viewers on a monthly basis. It’s the godaddy of all video content. That’s true, YouTube is huge, but there’s another video marketing giant growing next…

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June 30, 2017 No Comments

Things to Do Before Running Ads on Your Videos

Posted by:patonmarketing

So, you created your first videos and uploaded them on YouTube. You wrote a script for them, edited them and you are proud of your work. You’ve set up your channel and it’s slowly getting more and more subscribers. You start to think about monetizing your channel. After all, everyone is doing it. Ads are…

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June 26, 2017 No Comments

7 YouTube Video Optimization Tips

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With almost 1 billion visitors every month, YouTube is essentially the second largest search engine, right behind Google. Digital marketers and advertisers understand the power of video marketing and how it can work together in a marketing campaign. Video content can work on numerous levels and, if used correctly, can boost a company’s image and…

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June 21, 2017 No Comments

Top Video Marketing Trends of 2017

Posted by:patonmarketing

Social media is always changing and evolving and you get new technologies popping up every year. Often, what does work in 2015, may not work in 2017, and you’ll have to update your marketing strategy. It’s a constant ebb and flow, but that’s what makes digital marketing so exciting. The biggest shift right now is…

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June 18, 2017 No Comments

When and how to have success while investing in video?

Posted by:patonmarketing

Video marketing is big and there’s a lot of money being invested in it. Video is the new marketing technique and a lot of digital marketers work to create the perfect video campaign. So is investing in video marketing worth it? When and how should you invest in this strategy to get the best results?…

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June 12, 2017 No Comments

Rise of video marketing

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It’s no secret: video marketing is on the rise. After a somewhat humble beginning in the early 2000s, video has become one of the most important online advertising channels. The rise of video sharing platforms, like YouTube, Vimeo, Dailymotion or Vine, has attracted millions of users daily, numerous marketers and a huge assortment of companies…

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June 5, 2017 No Comments

8 Video Optimization Tips for 2017

Posted by:patonmarketing

Billions of views and more than 300 hours of video uploaded daily, thousands of live streams every hour, and almost a billion unique visitors every day. These are only some of the stats behind YouTube, the largest video-sharing platform online. And there are tens of other video-sharing websites around. Video marketing has grown exponentially over…

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May 29, 2017 No Comments

How to explode your Florida business with video marketing?

Posted by:patonmarketing

The digital marketing world is changing at a rapid pace. People are getting more connected to the digital environment than ever. Mobile technology, coupled with high-speed internet connections has changed the way digital marketers create the campaigns. While, in the past, content marketing was based mainly on text content, nowadays, a lot of the content…

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May 22, 2017 No Comments

Are you making any of these SEO mistakes?

Posted by:patonmarketing

Search Engine Optimization is a vital element of your website’s marketing strategy. Although SEO has changed dramatically over the years, with new strategies, techniques and tools popping up every year. Similarly, the major search engines, Google and Bing specifically, constantly update their algorithms, search patterns and functionality in a strive to bring users more relevant…

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