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USU-Google-Home
November 8, 2017 No Comments
Posted by:patonmarketing

Google Home is one of the star products sold under the tech giant’s name. Launched exactly one year ago, in late 2016, the smart speaker became an instant success, even though some reviews were mixed. The speaker was praised for its high quality sound but also for its amazing connectivity. Now, Google has launched the…

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media
November 3, 2017 No Comments
Posted by:patonmarketing

Spending money on marketing campaigns and intricate sale funnels can indeed get you leads. Obviously, it works. Every company does it, and it does work. Business owners do see a growth in their business after a marketing campaign, so this is the correct way to go on, right? The answer to this question could be…

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voice-search
October 18, 2017 No Comments
Posted by:patonmarketing

“The destiny of Google’s search engine is to become that Star Trek computer, that’s what we are building” This is what Amit Singhal, the head of Google’s search rankings team, said while in an interview with angel investor Guy Kawasaki, back in 2013. And Google has kept its promise. In just 4 years, Google’s voice…

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shutterstock_131320937-704x454
October 13, 2017 No Comments
Posted by:patonmarketing

Google’s Attribution was one of the major launches announced at Google Marketing Next, a conference held in San Francisco, back in May. The new tool works by pulling data from Google Analytics and Adwords to generate a more extensive view of conversions across all channels and create an attribution modelling, and cater bidding information. So…

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Google-Panda-and-Penguin-Updates-and-What-Works-Best-Now
October 4, 2017 No Comments
Posted by:patonmarketing

Everyone knows Google’s updates pop up frequently. They are what marketers fear the worst…What will the new updates focus on? Who will be affected? How will it change the search engine results page? Will my page lose its ranking? These are all questions which business owners and marketers are fearful of. Sure, Google updates its…

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