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Monthly Archives: March 2016

Ultimate Tips for Content Marketing from the Experts

Posted by:patonmarketing

I have been in the Digital Marketing arena for quite some time now. Social media efforts are definitely the right path for the beginners in the field of content marketing. But if you want to reach the top of the content marketing ladder, these small steps will take too long to get you there. So,…

4 SEO basics that Every Internet Marketer must Know

Posted by:patonmarketing

Search engine optimization is in a state of constant evolution. I am so closely associated with it, I feel like it is a part of my life. And in this life, I have seen many people being so busy with the study of this digital evolution, that they tend to forget the basics which gets…

Mistakes to Avoid in a PPC Campaign

Posted by:patonmarketing

At Paton Marketing, we believe that by doing an effective PPC campaign you can get the desired results in very less time. Whether you need more visitors, conversions or brand awareness, everything can be done by targeting the right keywords. There are numerous elements that contribute to your score for the PPC ad campaign, but…

3 Ultimate Tips for Online Ads

Posted by:patonmarketing

I really enjoy writing online ads. It gives me an opportunity to create a message that will be looked, read and shared by millions of people in the digital spectrum. However, the excitement doesn’t diminish here. The ads that we post on the online platform, it brings scalable real-time data, which can be evaluated. I…

3 Super Steps to Optimize your YouTube Ad Campaign

Posted by:patonmarketing

Before I start, let me share this interesting data that my team and I found while we were exploring the world of Video Ads: According to a survey, more than 90 percent of B2B prospects consume online videos. YouTube is accessed to play 4 billion videos every day. Video Ads extremely popular among the mobile…

4 Ultimate Strategies to Grow Brand Awareness

Posted by:patonmarketing

Did you notice how some of the most popular brands today, came out of nowhere and are ruling their industries? Well, I admit that it is as much intriguing to me as much as it is to you. Perhaps a little less, but definitely intriguing. I tried to find answers to my questions. My initial…

3 Things you must know about your Free WordPress Themes

Posted by:patonmarketing

WordPress is one of the best PHP tools present in the market. If you know how to use it and write fabulous blogs, then you are bound to add value to your business. But the concern that I am addressing in this blog is about the lack of knowledge among the wordpress users and how…

3 Amazing Strategies to Capitalize on your Website Traffic

Posted by:patonmarketing

As marketers, we have always focussed on creating content that engages customers. A huge fraction of the traffic comes from the strategically positioned Call-to-Action (CTA) buttons. But in order to keep the traffic or the user on your site engaged and interested in your products and services, you need to ensure that your website is…

Why linking will remain an Essential Factor for Ranking

Posted by:patonmarketing

Till now we have been talking about the various factors that determine the ranking of a website on the search engines. We have also discussed which keywords and specific searches will help you get more traffic on your websites, in great detail. We have been following Google’s history, it has done a lot to improve…

Why Ecommerce Companies should be Interested in Google’s Product Placement

Posted by:patonmarketing

Have you gone to Google.com lately? Of Course you have. Did you find something missing? Alright, you might have missed it.   Remember these Ads that were displayed on the right side of the search result page? Google has eliminated them. Yes! You heard that right. Google has eliminated the Sidebar Ads from its Search…

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