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Monthly Archives: June 2017

Things to Do Before Running Ads on Your Videos

Posted by:patonmarketing

So, you created your first videos and uploaded them on YouTube. You wrote a script for them, edited them and you are proud of your work. You’ve set up your channel and it’s slowly getting more and more subscribers. You start to think about monetizing your channel. After all, everyone is doing it. Ads are…

7 YouTube Video Optimization Tips

Posted by:patonmarketing

With almost 1 billion visitors every month, YouTube is essentially the second largest search engine, right behind Google. Digital marketers and advertisers understand the power of video marketing and how it can work together in a marketing campaign. Video content can work on numerous levels and, if used correctly, can boost a company’s image and…

Top Video Marketing Trends of 2017

Posted by:patonmarketing

Social media is always changing and evolving and you get new technologies popping up every year. Often, what does work in 2015, may not work in 2017, and you’ll have to update your marketing strategy. It’s a constant ebb and flow, but that’s what makes digital marketing so exciting. The biggest shift right now is…

When and how to have success while investing in video?

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Video marketing is big and there’s a lot of money being invested in it. Video is the new marketing technique and a lot of digital marketers work to create the perfect video campaign. So is investing in video marketing worth it? When and how should you invest in this strategy to get the best results?…

Rise of video marketing

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It’s no secret: video marketing is on the rise. After a somewhat humble beginning in the early 2000s, video has become one of the most important online advertising channels. The rise of video sharing platforms, like YouTube, Vimeo, Dailymotion or Vine, has attracted millions of users daily, numerous marketers and a huge assortment of companies…

8 Video Optimization Tips for 2017

Posted by:patonmarketing

Billions of views and more than 300 hours of video uploaded daily, thousands of live streams every hour, and almost a billion unique visitors every day. These are only some of the stats behind YouTube, the largest video-sharing platform online. And there are tens of other video-sharing websites around. Video marketing has grown exponentially over…

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