|March 14, 2016||No Comments|
As marketers, we have always focussed on creating content that engages customers. A huge fraction of the traffic comes from the strategically positioned Call-to-Action (CTA) buttons. But in order to keep the traffic or the user on your site engaged and interested in your products and services, you need to ensure that your website is loaded with top quality content.
We have designed numerous marketing campaigns and the most common objective of these campaigns is the generation of traffic. Our team is capable of flooding your website with traffic, but the conversion rate depend on many factors other than traffic. It is also dependent on the website’s UI, that is, User Interface and UX, that is, User Experience.
In this article, I will be sharing some tips that will help you capitalize on you website traffic and increase your conversion rate.
First of all, your bounce rate should be as low as possible. I believe that a 35-50% or any thing lower than that is an acceptable bounce rate. If it is above 70%, it is time that you get help of an expert Internet marketing service provider.
Long term Traffic
I strongly believe that relation building is the key to long term associations. We can immediately get you the traffic that you need, but are you ready to hold that traffic for a long duration. To maintain ranking and grow traffic, your content must be present in the top searches. It is there where the millions of eyeballs are. If you are looking to optimize your content, you need to make it SEO friendly
Ensure that each page on your website has an appropriate title. If your website does not have a unique description of your company, services and other web pages, it may hamper your user experience and visitors may get disappointed or worse they may not return in future.
I talked about CTA aka Call-to-Action buttons earlier. They do bring a lot of traffic to the website, but only if they are placed properly. Strategic placement of Call-to-Action buttons is really essential for conversion and traffic. Every business is different, hence in each case the placement can vary. There is no one way of doing it, establishing conversion paths is highly subjective. It is recommended that you take help of an experienced website development team to maximize your conversion rates.