|March 21, 2016||No Comments|
Before I start, let me share this interesting data that my team and I found while we were exploring the world of Video Ads:
I understand, that after reading this data you are eager to launch a Video campaign for your brand, or perhaps you feel like re-doing it. In this article, I am sharing 3 super steps to Optimize your Video Ads for Youtube.
#1 Define Goals and Metrics
Evaluate results on these 4 parameters:
#2 Implement Relevant Call-to-actions.
Strategic placement of Call-to-action buttons is really important for desired Returns on Investment. While promoting a video on YouTube, it is recommended that you place call-to-action overlays and link them to a product page, landing page or information page. Does your webpage has what it take to engage the user? Need help?
#3 Go a Little Unconventional
Running a campaign for a really long time is never an easy task. Especially, if you have an excellent record of retaining customers, like us, and need new clients then you must create a list of people who you don’t want to see the video ad. Go to the Adword Campaign screen, then to the “Shared Library”. You may also consider increasing your video campaign budget, and target a specific range of audience.
Video optimization is extremely essential for marketing. With the enormous popularity of YouTube, one either need to be lucky or smart to grab the limited attention of the users. I believe that smart is a much more reliable attribute, than being lucky. Contact us, for more smart tips and information.