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December 5, 2016No Comments

4 Ways to Create Engaging Video Content

Posted by:patonmarketing onDecember 5, 2016

As a business person, you should always be looking for opportunities to grow your company and expand your brand. These include classic marketing tools that are familiar to top execs like promoting a social media campaign, organizing network events, and creating a well-designed website. However, another unexpected way to successfully push your brand out into the market is through video.

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Video content be all the difference in developing a successful marketing strategy. Humans are visual creatures, so videos are the perfect way to not only expose your brand to your target audience, but also to make your brand memorable. Videos provide key opportunities for busineses to ensure the visibility of their company across various platforms. That’s why video should be one of your top priorities in constructing your marketing plan.

Even if you don’t have a recording studio or camera equipment, there are still plenty of creative ways to transform your videos and to create some exciting content:

1. Compile Some Images

The first step in kickstarting your videos is to compile some high quality pictures. Choose eye-catching pictures that will draw your audience in, but don’t forget to gather images relevant to your product, service, and/or brand.

2. Create A Photo Slideshow

Photo slideshows are probably one of the fastest and most convenent ways to create a video, so this would be a perfect option if you are under a tight schedule. There are plenty of free desktop applications (and some paid ones for more advanced features) where you can edit videos and compile pictures into a slideshow easily. There are even some video-editing programs available on your smartphone.

3. Timelapse

Timelapse is often assumed to be one of the easiest ways to create a video quickly. However, it’s important to choose the right environment because timelapses shot in an uneventful place can be repetitive and boring. Choose places where there is a variety of movement or actions taking place that can keep the viewer interested, such as the classic example of busy city street from sunrise to sunset.

4. Animated Videos

Animation manipulates images and places them in rapid succession in order to create the illusion of movement. It’s a pixelation technique used by a vast number of videographers, cinematographers and editors, and it’s commonly seen today in targeted ads and sponsorship on social media.

Animated videos are definitely more complex than the other previously mentioned options. However, their complexity is also their selling point—animation creates some of the most engaging content, and it can easily leave a lasting impact in the minds of your target audience.

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