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How Covid-19 Will Impact Digital Marketing

With people spending more time indoors and in front of a screen, digital marketing is more essential than ever. According to Bernard Marr, writer for Forbes, “in many cases, it will be the deciding factor in whether they [businesses] make it through the tough times ahead.” An increase in the digital audience comes hand in hand with more ...

Kylie Bringola

Kylie is a soon-to-be graduate of Florida State University with a major in Media Communication Studies. She has been with Paton Marketing as a Content and Social Media Intern since November 2020. She is a Boston native but hopes to continue living in Florida upon her graduation from FSU.

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Search engine results pages (SERPs) are arguably one of the most critical factors in search engine...

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The complex system that is the Google search engine algorithm may seem like a secret recipe similar...

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Reputation Management in Digital Marketing

29 April 2021

Reputation management for businesses with an online presence is one of the most influential aspects...

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What does Online Reputation Management Include?

13 April 2021

Online reputation management is among the most valuable strategies you can incorporate into your...

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Is Search Engine Optimization Effective?

23 March 2021

With the digital landscape constantly evolving, search engine optimization techniques have had to...

by Kylie Bringola

How to Repurpose Top Content for Social Media Posts

11 March 2021

Repurposing pre-existing content is both a time and money saver for your company. Breathe new life...

by Kylie Bringola

12+ Social Marketing Examples for Healthcare Industry

23 February 2021

In today’s society that is fueled by technology, social marketing campaigns have become powerful...

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eCommerce SEO: How to Drive Organic Traffic to Your Store

21 January 2021

Search Engine Optimization, or SEO, is one of the most important strategies in increasing brand...

by Kylie Bringola

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