How Does Social Media Marketing Influences Consumer Behavior?

As of July 2021, there were 4.48 billion social media users worldwide. This means that nearly 57% of the global population uses social media. Clearly, social media has become a big part of people’s lives in recent times. Social media platforms are not just a means of staying in touch with friends, family, and colleagues; they have also become ...

Kylie Bringola

Kylie is a soon-to-be graduate of Florida State University with a major in Media Communication Studies. She has been with Paton Marketing as a Content and Social Media Intern since November 2020. She is a Boston native but hopes to continue living in Florida upon her graduation from FSU.

B2B Video Marketing in 2021: A Complete Guide

09 November 2021

Today we're going to talk about B2B video marketing and the various ways in which it can benefit...

by Kylie Bringola

10 Video Marketing Examples for Popular Brands

02 November 2021

The use of video marketing examples has increased over the past few years. Businesses are starting...

by Kylie Bringola

Video Marketing for Small Businesses

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As a small business, your marketing needs can be very different from larger companies and...

by Kylie Bringola

How Social Signals Impact Rankings

27 July 2021

There are several elements that can impact your business’s rankings on Google, and you must keep up...

by Kylie Bringola

How to Create Video Marketing Content

15 July 2021

With the increasing popularity of social media platforms and other online sharing platforms, video...

by Kylie Bringola

Video Marketing on Social Media

17 June 2021

Video footage is one of your company’s greatest assets when it comes to marketing. When you...

by Kylie Bringola

How to Optimize Your Shop & Listings for Search

15 June 2021

Search engine optimization (SEO) has the highest ROI for eCommerce marketing campaigns, so it...

by Kylie Bringola

How the Universal SERPs Are Changing & How to Stay on Top

10 June 2021

Search engine results pages (SERPs) are arguably one of the most critical factors in search engine...

by Kylie Bringola

The Google Theory Behind Ranking Factors

27 May 2021

The complex system that is the Google search engine algorithm may seem like a secret recipe similar...

by Kylie Bringola

Reputation Management in Digital Marketing

29 April 2021

Reputation management for businesses with an online presence is one of the most influential aspects...

by Kylie Bringola

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