How Does Social Media Marketing Influences Consumer Behavior?

As of July 2021, there were 4.48 billion social media users worldwide. This means that nearly 57% of the global population uses social media. Clearly, social media has become a big part of people’s lives in recent times. Social media platforms are not just a means of staying in touch with friends, family, and colleagues; they have also become ...

Kylie Bringola

Kylie is a soon-to-be graduate of Florida State University with a major in Media Communication Studies. She has been with Paton Marketing as a Content and Social Media Intern since November 2020. She is a Boston native but hopes to continue living in Florida upon her graduation from FSU.

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Search Engine Optimization, or SEO, is one of the most important strategies in increasing brand...

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