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Conversion: A journey from visitors to Customer

Posted by:patonmarketing onAugust 24, 2015

For most of the business organisation, the important question is How to develop strategies that can increase the rate of conversion. While strategizing is important, what most of the companies miss is that they don’t understand the subjectivity of each customer. Although, it may sound difficult for most of the business organisation out there, hiring a digital marketing firm that plays with data well can make it an uncritical and less complex task.

From customers view of looking at a business as just another option among wide range of service provider and accepting one particular business deals or products is a long journey. Often,customer visit the related websites and compare it with the one they have considered. From looking at past projects delivered to company’s current outreach and the number of satisfied customers all matters for them. Now, those companies win over the visitors and convert them into the customer who do not compromise with at least following aspects of digital marketing.

 

google-analytics-customer-journey-channels

 

Website Engagement: – The website you provide to your visitors that can be your potential customer latter should be engaging. If this is not engaging in the first place, the visitor will not be willing to come back and derive more information. A competent workforce can smoothly manage this with relevant experience in the field.

Website Traffic Management: – The proper management of traffic on a website will decrease the bounce rate. From Direct Traffic, Search Engines, Referring URLs and email subscription are major areas from where traffic follows to a website. If you have hired a team of digital marketers which knows how attract visitors from different sources it would be helpful.

Website to be optimized: – The maximum utilization of website is necessary for providing resource information to adding relevant keywords, applying white hat SEO techniques etc.,.

Regular assessment of ranking:- Regularly assessing the ranking of a website is important. It helps in knowing an organisation its current positioning and what other efforts are required to improve the ranking.

Roadmap for further development: once the organisation is aware that why it is lagging behind? Then it can look at the follow-up measure. The measures that were being followed are useful or not and what innovative techniques shall be applied to improvise the development techniques.

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