To have an effective E-Commerce marketing strategy, you should implement all of these tools into your marketing strategies. We’re going to be looking at all of them, discussing the benefits of each and how it can help you excel in your E-commerce pursuits. Use these SEO tools to your advantage and watch everything fall into place for the sake of your businesses’ development.
Keep on reading to see how all of these tools will be a force multiplier for your E-Commerce strategies.
Considered to be one of the most premier SEO tools that are free, Google Analytics is very resourceful for a plethora of E-Commerce businesses. Google Analytics is responsible for analyzing your website statistics which will prompt business growth.
This is an effective tool that will help you in closely monitoring the website traffic, and it will also provide much-needed leverage in tracking your products too. Use these reports to your advantage, tracking your efforts with real-time reports has never been easier.
Don’t read too much into the size or verticals of your business. Google Analytics doesn’t discriminate, and it will continually help many businesses, including yours!
Google Search Console
This is another effective tool for increasing your organic search presence. With the help of search analytics, your content will be optimized, and the tool will keep you abreast of specific URLs and any other lingering issues on your website.
Typically speaking, Google Search Console is responsible for helping users understand their views and rankings on their pages.
Google My Business
Google My Business enables its users to create and maintain a highly visible online profile that displays on Google’s search results page. This free, easy to use SEO tool, helps a wide variety of businesses interact with consumers and will display photos, countless hours of operation, customer reviews, and much more.
It’s recommended that E-Commerce businesses optimize their Google My Business accounts with visuals and content that will help in enhancing the visibility of their brand.
Additionally, businesses need to demonstrate what makes their products original and they should be working closely to respond to their customer reviews.
Google Adwords Key Planner
Are you looking for fresh ideas for keyword optimization? Even though this tool is intended for Google AdWord campaigns, it can still provide valuable effects for organic SEO optimization.
Utilize the tools found on Google AdWords Keyword Planner to analyze similar phrases and measures associated with high search volumes. You also have the option to export this information through Google AdWords to review at a later time.
Google Tag Assistant
Google Tag Assistant is responsible for setting up Google Analytics, Google Tag Manager, Google Ads, and all of the other tags that are being used.
You can utilize this tool to monitor current tags that are found on your website, identify any errors, and put forth all suggested improvements. All in all, this browser extension helps reduce hardships and ensures the delivery of accurate data from Google tools.
Google PageSpeed Insights
Google PageSpeed Insights API (PSI) will help in tracking your page performance and it also provides suggestions to help you in making improvements.
This tool is very helpful in putting out a plethora of lab and field data, which will help debug performance issues and capture the essence of a true, real-world, user-friendly experience.
Page load times have a direct correlation with organic search rankings. Because of this, it is recommended businesses consistently use Google PageSpeed Insights to ensure that these websites will load up quickly and easily display in the organic search results.
SEO Site Checkups
Next, we’re going to be taking a look at the tools that are designed to address any SEO issues that your business may encounter from time to time.
First and foremost, SEO Site Checkups. This suite of tools offers some great insight into a variety of SEO issues that many businesses are plagued with.
To start, choose specific items you want to improve, such as visitor breakdown, sitemap files, backlinks, favicons – you name it! SEO Site Checkup will assign your site an overall letter grade and identify the most important fixes to help you improve.
Keyword Everywhere (Browser Extension)
This is another free browser extension that reveals accurate search volume, CPC, and competition data to help you identify keywords that can help you in propelling your business forward.
The Keywords Everywhere Browser Extension will also make suggestions for related long-tail keyword phrases and it will let you download keyword lists on platforms that include Excel, CSV, or PDF file formats.
SEO Minion (Browser Extension)
The SEO Minion browser extension is an all-in-one SEO Chrome add-on that analyzes on-page SEO for redirects and it will also track down broken links.
SEO Minion also helps to identify your website's predicted rankings, with the help of a SERP preview tool. With these advanced settings and multi-location SERP views, this tool is very effective in getting a comprehensive view of the potential of your organic search results.
Keyword Keg's three main features are crucial in helping businesses make the most of their keyword research. Find Keywords, Import Keywords, and Merge Words tools help in identifying related keyword opportunities.
This browser extension can additionally provide keyword metrics and generate a plethora of keyword combinations to enhance your future organic search strategies.
The following are examples of paid SEO Tools that you can implement within your business plan.
Screaming Frog Spider Tool
The Screaming Frog SEO Spider Tool is an exceptional browser extension with a variety of different features and increased functionality which is effective in measuring your website's SEO health.
After you go through the process of running a crawl, the export will work to include insights about key elements such as title tags, alt tags, and even 301 redirects to an Excel doc which makes for a very feasible analysis.
Although its interface is somewhat arduous to sift through, the data Screaming Frog Spider Tool provides immense value to help you closely monitor the progressions of your eCommerce store.
With all of this being said, don’t hesitate to look into implementing these SEO tools into your marketing tactics.