MIAMI – With approximately 90 percent of Americans using the Internet, (Pew Research Center study), it’s no surprise that family physicians are relying on improved web sites to keep and attract patients. It is crucial that family physicians optimize their web presence with a clear, user-friendly and smooth functioning website experience, a service that Todd Paton, the president of one of the country's premier online marketing agencies, Miami-based Paton Marketing, understands to its core.
“Family physicians have become the most aggressive online marketers in the medical profession simply because of the competition and the localized nature of their practices,” said Paton. “In the past, a family physician’s waiting and diagnostic rooms were direct reflections of how a practice was viewed. Today that is still the case, but the same can be said about a web site and its design and functionality.
“The web site is in many cases the first impression a potential patient has to a practice. If the site is confusing, difficult to navigate, and doesn’t have proper information, it’s likely the prospective patient will go elsewhere.”
The common denominator for growing vibrant family practices is a quality website, according to Paton. In response to this rapidly growing trend, Paton Marketing is reaching out to family practices with educational programs regarding the importance of online marketing that starts with creating a strong foundation with a quality website.
For more information on these programs visit https://www.patonmarketing.com/.
Paton also cited a recent article in American Medical News that supports these findings, reporting that “Physicians who don’t manage their online presence run the risk of failing to attract new patients.”
Paton sees this dynamic as his firm audits existing sites and creates new online marketing platforms for family physicians.
“The foundation of a marketing program today is the website,” he said. “It sets the tone for the practice and then details services, physician and staff expertise, and accessibility.
“The other advantage is that a quality website allows physicians to see what people are saying about the practice, providing valuable feedback. Sites should also allow patients to access lab reports and make appointments. These patients must also have the confidence that records remain private and are compliant with HIPPA regulations. These are all critical as a new generation of Internet-savvy medical consumers seek quality healthcare.”
The family physician is the key link to quality care and the website must reflect this image.
Everything starts with the family doctor,” said Paton. “Patients rely on them for caring for families, so the web sites must reflect the culture and caring nature of the practice.” Add Sentence along the lines of: Paton Marketing specializes in developing tailored websites with a clear call to action. It is crucial that family physicians optimize their web presence with a clear, user-friendly and smooth functioning website experience, says Todd Paton, President of a Miami based Digital Marketing.
Paton Marketing understands that organizations face confusing, painful choices when it comes to digital marketing, we’ve helped hundreds of businesses clarify their message and guided digital strategy to reach customers and grow revenue. It is crucial that family physicians optimize their web presence with a clear, user-friendly and smooth functioning website experience, says Todd Paton, President of a Miami based Digital Marketing.