Google E-A-T is the behavioral metric that indicates authoritativeness, expertise, and trustworthiness. For example, if you are a local restaurant in Miami that has no reviews on yelp, this will make Google consider your website less credible than someone else. This post breaks down 7 truths about Google E-A-T to help increase your content authority while also helping you grow traffic to your online business or blog.
What is EAT for SEO
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. When all three of these things are combined in a website's content, Google says that the website has high quality and is considered to be what they call "Expert Content." Google wants to provide their users with the best possible results when typing something into their search engine - so how do they decide which websites deserve to rank well? The algorithm based on EAT tells them who is an expert and trustworthy source - it also lets Google know if the author of the webpage published information that can be trusted.
How does EAT affect my SEO success?
First off, there has been no evidence found that the algorithm directly affects your website's rankings. However, it can heavily influence how much traffic you receive from Google searches. Having "EAT" signals on your site will allow Google to present its users with credible sources - it will also help people find your page easier when they are searching for specific information.
When does EAT influence SEO success...
When people want specific things answered or solved. If someone needs personal support or wants to know if a certain product is good for them, they tend to turn to the first three pages of google search results (or SERPs, as I like to call them). If their problem happens to be one that other people have searched for before, your content may pop up and they might choose to click on your website. If you happen to eat for this keyword or phrase, Google will help you rank higher on those SERPs and people will be able to find your site easier.
If the topic is controversial. An example of a controversial topic would be "is pineapple an acceptable topping for pizza?" People love to fight about this sort of thing and they post their opinions online - if someone needs proof that pineapple does not belong on pizza, they can search "pineapple terrible topping" and eat signals found on websites that may influence them to click on yours instead of one without EAT signals that say otherwise.
How to Use Google EAT to Help You Increase Your Content Authority
1. Content with EAT can rank outside its targeted country or region.
The eat factor doesn't only pertain within your own country - it pertains across all countries where the eat google algorithm has been implemented. If you're an American writing Chinese cuisine content, but you don't know Chinese, you may still be able to rank for specific keywords. Since this algorithm has been implemented outside of America. Never assume that the google EAT algorithm is only within your own country - always create content with the possibility to rank in all eat regions where the google algorithm applies.
2. EAT helps increase your website's authority and trustworthiness.
Google EAT has a lot to do with how authoritative and trustworthy a website looks. If it doesn't look like an expert site on the topic, Google may not allow your site to rank for relevant keyword searches. They understand that if you are an expert in one field, you are most likely in something else as well. If your calculations meet the set standards, your entire website will be trusted more by Google. This means that your site may rank for keywords regardless of your country's eat factor - eat affects all countries where it is being used.
3. EAT does not magically boost all rankings
Although the algorithm can have a significant influence on how trustworthy and authoritative a website looks, this doesn't mean that the algorithm will boost every single ranking position. If you are not ranking for anything before google, don't expect to rank without additional SEO efforts being made on your part. However, if you are already ranking for some keywords before the Google algorithm has been activated but haven't seen much success with them, these rankings may rise quickly after EAT has been activated.
4. Google EAT works for any niche
One of the main reasons why EAT was created was because Google wanted to make it easier for content creators and website owners to rank their sites without having to hire SEO experts or invest a lot of time into learning about SEO. Because EAT is not directly related to keywords, it can be easily manipulated by most people with little SEO knowledge.
Just like we can see eat in action on our favorite American TV shows such as Steve Harvey and Jimmy Kimmel, eat can work for websites that want to rank locally or globally in any niche market. This goes back to the fact mentioned in #2 - eat works so that all eat regions can trust a website regardless of location.
5. It's important to have to EAT on every page of your site
If eat has been implemented on your site, you'll need to make sure that this signal is being sent across your entire website. It doesn't work for EAT if it is only being seen on two pages and then nowhere else - it needs to be present on every page or this algorithm will not boost the ranking of those pages.
For example, say you're a fashion blogger who writes an article about a new type of pants that aren't found in stores anymore - but someone notices that there are no other pieces from this set anywhere on your blog except for one post. In this situation eat wouldn't do much to boost your rankings because eat only applies when its signals are being sent throughout the entire website.
6. EAT can help users find what they're looking for faster
With the algorithm in place, a user should be able to get their information quicker across all of their devices - whether it's a laptop or smartphone while commuting to work or at home on a tablet while watching TV.
This is achieved by implementing standards so that all regions recognize and trust your content by default - making it easier for these web users to find what they're looking for with less effort from them and more success from you.
By combining machine learning algorithms with the google program, eat can make the search process easier for everyone involved. This includes users, publishers, and websites that are looking to improve their rankings on eat searches
7. EAT affects every site in your niche
As mentioned earlier, eat works even if you're not publishing original content on your website because eat will recognize links from other sites as signals of trustworthiness and authority.
For example, say I'm writing an article about how eating carrots cures cancer. I'd be able to rank for this keyword rather quickly by adding eat annotations throughout my blog posts so that Google knows they can trust this information based on other sites that have published eat recommendations before me.
The SEO Behavioral Factors in the EAT algorithm
It will become more apparent as the algorithm matures. Over time, Google will have more insight into how websites can manipulate this signal so that their search results can be more accurate - resulting in a more useful search engine for everyone.
Since EAT is so new, the SEO behavioral factors surrounding this algorithm are not well documented. Although Google has not revealed specific websites they believe are cheating the system by manipulating eat rankings, there have been cases where they've penalized or removed these sites from their search results after identifying that they were trying to game the system.
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