With people spending more time indoors and in front of a screen, digital marketing is more essential than ever. According to Bernard Marr, writer for Forbes, “in many cases, it will be the deciding factor in whether they [businesses] make it through the tough times ahead.” An increase in the digital audience comes hand in hand with more opportunities.
The pandemic has also caused consumers to have similar needs, making it easier for an organization to satisfy these desires. Many individuals are searching for an empathetic voice when hearing from their favorite companies. They are looking to be supported and are also observing how the business is supporting their employees. So how do you reach the consumer to let them know how you are in line with their ideals? The answer is digital marketing!
Everyday consumers are getting bombarded with messages from organizations regarding the coronavirus pandemic. In order to be remembered or even seen, there is an increased need for a company’s message to stand out.
Internet marketing provides the opportunity for personalization. By segmenting your customer base, you can create messages that are tailored to specific communities. If a customer receives a geographically tailored email with a subject that reads “Miami residents, we are here for you!” they will be more inclined to further engage with the content over “We are here for you”. This is due to the subconscious connection that is immediately developed between something that relates to them and the business. They are interested to find out what value you can provide to specifically them.
Another potential form of segmentation is occupation. If you want to boost online sales for your shoe store during quarantine and create a campaign that states “20% off Shoes!” it is easy for your promotion to get lost amongst the rest. However, tailoring your message to your audience with a subject such as “Special for Florida Nurses, Click To View Offer!” your email is more likely to grab the attention of the targeted consumer because it makes them feel special.
Targeted ads like these have been nearly impossible to accomplish prior to digital marketing because advertisements were distributed on a large central scale, for example, on billboards. Now you can rest easy knowing your advertising budget is being used to strategically penetrate a market.
Miami SEO Services
Increase the number of customers that visit your site through Miami SEO services and inbound marketing. Inbound marketing is when you distribute content that is intended to be used as a resource. Many people are using their time stuck at home during Covid-19 to fix problems that have been neglected due to time restraints brought about by daily life. This creates a window of opportunity for a consumer to find your brand when they are searching for a problem they need to fix. If you can begin to solve their issue without initially selling them anything, they naturally begin to trust your brand. This concept is consistently increasing in importance as consumers are more likely to buy from a brand that they can count on.
In addition to providing merit, SEO will increase your brand’s likeliness of being seen on search engines such as Google. The more information you provide, the more avenues there are for people to find you. According to Sparktoro, “SEO has ~20X more traffic opportunities than PPC on both mobile and desktop.” Let’s say you sell cleaning products and want to boost the sale of your mold and mildew shower foam. With inbound marketing and SEO, customers can reach your brand’s website when searching “how to remove mildew from a shower.” You can then point them in the direction of your product while providing insight on how to utilize it. This is helpful when a consumer doesn’t know exactly what they are searching for. Your blog post will tell them what to buy while ranking your site higher in web search results.
Many large corporations often use upwards of 60% of their marketing budget on in-person events and tradeshows. With these plans being turned upside down due to Covid-19, many are turning to internet marketing to implement strategies that will be effective in this new age cultural climate. As these channels provide positive results, they are becoming a permanent part of marketing strategy as opposed to just a contingency plan.
A major benefit of utilizing multiple social media platforms is the ability to diversify your customer base. LinkedIn, for example, is a great setting to reach professionals within your industry. Not only can you reach a new audience, but you can also formulate your overall message so it is well received by this professional audience.
Utilizing LinkedIn, Facebook, and Instagram live streaming options are a fantastic way to reach your audience in a personal light. During the coronavirus, where in-person contact is impossible, this is a great resource to set your brand apart from the rest. Even in the future, when tradeshows and other events are able to go back to normal, embracing a digital route will allow you to reach consumers that are not able to be physically present. This is often a budget-friendly option as well.
According to Neil Patel, the ROI (return on investment) from paid ads is increasing. This means you can reach more viewers with less ad spend. It is rather predictable that this is occurring as many businesses are becoming frugal due to the coronavirus. With that said, allocating funds for PPC ads are resulting in a higher payout than usual, making it a great investment.
Florida Internet Marketing and Covid-19
While many business owners are scared of what the future may hold, you can take advantage of less competition. Taking the plunge into digital marketing during a volatile time period statistically allows for easier and faster results. Internet marketing is an advertising method that is still untouched by many organizations. This is the perfect time for you to invest and gain the upper hand on competitors.
If you reference the S&P Index trends, each time the market decreases by 20%, it takes roughly 536 days for it to recover. Growth takes time, but with diligence, success is still possible.