So, let’s say you find yourself wanting to add something new to spice up your content strategy to boost traffic flow? Well, what if we told you that you could do precisely that with video marketing? Yup, that’s correct! 

But, before we get into telling you how wonderful we think video marketing is and why every business should incorporate it into their content strategy, you should know HOW effective video marketing is. You should know this mainly because it will allow you to understand just how important video marketing is for a business. 

If you find yourself intrigued with what we, Paton Marketing, have in store for you during this blog, then make sure to follow along for informational content on how effective video marketing is. Trust us, you don’t want to miss out on this, especially since it can benefit your business for the better, and that’s what you want, right? 

What Can Video Marketing Do For Your Business? 

To begin with, you can understand how effective video marketing is by simply realizing what video marketing can do for your business. Once you realize all the perks of video marketing, you can see that this type of content is more important than other types of content to attract the public eye for many reasons. 

Not only is video marketing constantly evolving and advancing in this digital age, but it also can drive more traffic directly to your business. This can be done by posting different forms of video content on your website and social media platforms which can leave a positive impression on your business. 

It can also reach audiences that you never thought possible, which creates more exposure to your business, and this is awesome! If you can create a type of content that will attract someone’s eye and get them interested in your business, then video marketing is the way to go. 

Don’t worry because you’re about to learn even more reasons as to why video marketing is extremely effective and important for your business. 

There’s More Than ONE Option For Video Marketing

Now, let’s face it, other forms of content may not have wider options of what they can do with that specific type of content. But, with video marketing, there are multiple options and directions that you can take when figuring out what video content you’ll create. 

You can even post video content on multiple platforms and find ones that work perfectly for you and your marketing goals. Some ways you can think outside of the box and post video content to other platforms than just YouTube are listed as: 

Creating informational webinars 

if you want to create a more interactive and personal type of video content for your customers and potential customers, you’ll want to consider having webinars! You can get creative with these webinars where you dedicate a webinar to answering any questions or concerns customers may have and help your business build relationship with the customers through a more interactive standpoint

Post video stories on Snapchat, Instagram, & Facebook 

you shouldn’t have to limit yourself to only one social media platform when posting video content. Platforms like Snapchat, Instagram, & Facebook all have a great tool where you can post stories and they vanish after some time. This can be a simple yet effective way to get your business in the eye of potential customers and have people talking about your video stories 

Live streams 

Did you know that live streams happen to get six times the amount of interaction from the audience than videos that you just post on platforms? You should use this to your advantage and get on the bandwagon of including live streams when you want to start using video marketing 

It’s More Engaging and Convenient For People to Watch Videos

Quick question, if you’re scrolling through social media platforms, would you be more engaged and willing to watch a video that a business posts rather than just reading plain text and looking at a photo? If that's a yes, then you should realize most people are thinking the same thing. 

People want fun and engaging content that they can share with their friends and family! So, don’t be afraid to start creating video content because we believe there will be a significant increase in the traffic flow to your website and an increase in customer engagement! 

Facebook tends to be the most popular social media platform that businesses use to post video content. This is mainly because the video content can reach multiple audiences, ending with more engagement and traffic to your website. 

Statistics for Video Marketing that You Need to Know

If you still aren’t certain how effective video marketing is then it’s time you learn many statistics regarding video marketing. This can help you see how effective this type of marketing can be for you and your business. 

Video marketing is more important and worth it than you may think! These statistics can show you that: 

  • More than 80% of video marketers have discussed a high increase in sales due to include video content
  • Creating videos help more than 83% of marketers with everything related to lead generation 
  • The amount of ROI in video marketing on social media platforms make more than 91% of video marketers happy 
  • When it comes to a preference of reading a product or watching a video, more than 66% of users say they prefer watching a video 

Start Using Video Marketing Today! 

As you can see from above, video marketing can play a huge role in your overall marketing success. That’s why you’ll want to create a strategic plan to increase revenue and traffic to your website. 

It’s time more people are hearing about your business and using your products and services so why not start this process by including video marketing! If you need help starting a video marketing plan or creating video content, then don’t hesitate to reach out to Paton Marketing as soon as possible.

Contact us at (786) 454-9863 or check out all the video services that we can offer you, doesn’t that sound pretty amazing? If you just said yes, we think so too!