If we’re going to be completely honest, establishing an E-Commerce business is a lot of work, even that is an understatement.
Before you even put everything into creating your business, you need to establish what you’re going to be selling. Once you have figured how you’re going to source your products, you are well on your way to setting up your website and utilizing the incentives of paid advertising.
Just because you are starting off on the right foot, it doesn’t mean that the journey stops here. Like with most other processes in our lives, this is something that you are going to continually work at, so that it can best serve you.
In this world of digital buying, there are a variety of dos and don'ts to keep in mind when pushing your products to consumers.
Today, we’re going to be taking a look at some essential tips and tricks that are going to help you in the pursuit of increasing your E-Commerce conversion rates. Below are some platforms that are good indicators of what’s impacting your conversion rates.
HotJar is an exceptional tool that is essential for understanding from a high level how your users are staying engaged while visiting your website.
Now this depends on your plan, each heatmap experiment will grab between 1,000 and 10,000 pageviews and it can create an aggregate analysis.
With that being said, this is only a taste of what Hotjar is capable of doing. Session recording is such a valuable asset for monitoring the behavior of customers.
With page targeting defined, HotJar will record individual user sessions which you can watch at your earliest convenience to better understand how users interact with the system in an organic manner.
Lastly, you can set up attribute-based filters based on visit length, pageviews, country, device, and much more individually or in conjunction – to get down on specific segments and the kinds of users that are responding to the program.
Quantcast’s Measure is considered to be a new addition to the “analysis stable” of go-to products but has continually been proven to be a valuable resource.
The result of this is deep insights into who the visitors are on a personal level, which has translated into business intelligence for various creative teams who can cater the messaging and imagery to have a much deeper impact.
Additionally, innovative is Quantcast’s option to view metrics on a composition view (demographics as a percentage of the whole) and it can be viewed on an indexed basis in comparison to the average website, depending on your country.
What does this mean? It means you gain insight into the portion of visitors that you’re connecting with disproportionately compared to the rest of the general public.
For most websites, it’s recommended to set up Google Analytics or its equivalent.
This gives you a great view for seeing the activity of your website visitors, which includes:
- How visitors were able to find your site: This could be from simple keyword searches on Google, websites that give referrals, or from visiting the site directly.
- How much time visitors will spend on your website.
- Where the visitors are coming from.
- If the visitors are new or have been to your site before.
- What browser or operating system was used and if the visitor used their cell phone or tablets when looking at your site.
- How many visitors converted (based on their goal setup) and the interaction that prompted a conversion.
- A link to your Google Adwords campaign that monitors paid traffic.
If you have your store depending on BigCommerce, the platform has an Analytics section in the administration panel that will showcase all abandoned carts, including what products were in this cart, at the time they were abandoned.
There are also analytics on In-Store Searches that will indicate to you what customers are typing into the BigCommerce search tool.
Identify the keywords your potential customers are searching for that are not coming up. This can help in determining what needs to be added into the store.
BigCommerce Analytics has a variety of dashboards for analytics, but they will serve you well when you have a steady customer base.
There are a few other great tools that are readily available for you to use, but this should be what you need to get visitor interaction information, in order to determine where your website is lacking or performing well, in regards to the conversion rates.
Additional Methods to Boost E-Commerce Conversion Rates
The following is another set of examples that you can implement in your business strategies in order to enhance your E-Commerce conversion rates:
Utilizing Pictures and Videos On The Product Pages
Think about what you want to see when you are conducting online shopping. When you are shopping online you can’t physically test the product to see how it works.
One of the best things you can do is show a detailed image or video so that the customer fully understands the product they are receiving, should they decide to buy it.
Provide Free Shipping
Online shoppers have become accustomed to a certain standard that has been imposed by major powerhouses in the E-Commerce industry like Amazon, for instance. In our market right now, free shipping is an incentive that is highly sought after. Your company is capable of offering the same benefits to its customers.
Keep in mind that this is often considered to be a psychological game. Expect to increase the prices of your product in order to fund the shipping costs, if this is something that has to be done.
Provide Coupon Codes For A Limited Time
Go ahead and put out coupon codes that customers can use for purchases for a limited time and get some money off the original price or even a percentage of the product you purchase.
When your coupon code expires, this will put a sense of urgency on the shoppers and they will more than likely go through with the purchase and nothing will stand in the way.