YouTube is a place where people go for their daily cat videos, how-to’s, comedy sketches or movie trailers, or to learn about … pretty much anything. This leads on to the point that people spend a lot of time posting and viewing content. There is a lot to YouTube than just being an online video platform. It is second to google when it comes on to people searching for queries. It encourages people to engage in the brand as majority of online users comment on YouTube videos. With so many people coming on YouTube and learning about different things, it gives you opportunity to spread awareness about your brand, bring in new customers and increase your online presence.
Start with setting up a YouTube channel. The brand channel is the home of your brand within YouTube where you can browse through all the videos you have posted. Update your channel with new things coming up for your brand, that way the viewers will know that what is new in store for them. The content you provide to the viewer should have something of value to the user. It may be funny or insightful as the main goal of the channel is to engage the viewer in your brand. Producing content of value will only work in your benefit, as the viewer is more likely to share content if he/she is getting something from it.
The video marketing strategy of your brand should add on to your brand’s story and not completely reincarnate the existing brand image. Doing so will alienate your loyal customers and it’s the last thing you want to happen to your brand. Develop on the existing image of your brand, and focus on the positive’s as to why your brand holds up the reputation that it has in the market.
Identify the strength of your brand and explore that angle in your video strategy. That builds up to the reputation of your brand that already exists in the market.