|November 16, 2015||No Comments|
Promising your consumers less than you can deliver may seem to be a foolish idea. You would find that almost
every marketer is portraying the company in a light that is brighter than what it should be. There are more than
1 billion websites in the world out of which at this instance more than 955,309,477 of them are online.
Company A out of passion for their work does some research on the latest trends and styles of gloves. After
working out on the possible cost increase and alterations in the project, they set another meeting with the client.
This time, they present them a new and improved version of their order, which the client appreciates a
lot. After delivery of the gloves, at the same price as decided due to minor alterations in the design the client
company B develops a positive image of the company A and gives them a bigger order.
If company A had initially revealed the process that they would do to improve customer experience, the
client would have never noticed the extra effort that company A. This extra effort got them the trust of the client
and a bigger order. Applying the same strategy for more clients, company A can establish themselves as an
organization that believes delivers more than expected.