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March 6, 2017No Comments

The 3 Types of Social Media Posts to Use for Explosive Engagement

Posted by:patonmarketing

Scenario: You feel you’re doing a lot of good things with your social media engagement strategy. Your brand has an established presence on the major platforms (Facebook, Twitter, Instagram, LinkedIn) and you’re posting regularly. However, the engagement levels you’re seeking just aren’t there. Why is this? What are you doing wrong? It could be that…

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March 2, 2017No Comments

The Importance of WordPress User Roles

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WordPress is a fantastic content management system (CMS). And because it’s capable of amazing customizations—a magnificent range of themes and optional plugins that extend functionality, for example—many people even opt to create their entire websites from WordPress. However, you may not have spent much time considering the impact of user roles in this CMS/website builder….

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February 3, 2017No Comments

Don’t Make These 5 Instagram Mistakes

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Instagram is a juggernaut social network, particularly among Millennials. If it isn’t a part of your small business video strategy, you’re potentially leaving a lot of money on the table. But it’s relatively simple to make a number of crucial mistakes on Instagram that can upend your company’s social strategy. Today, we’re going to take a…

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February 1, 2017No Comments

6 Top Tips for Wild SEO Rankings

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You’ve got your brand new website up and running—congratulations! It’s a great feeling to have a website established, but now you have to get visitors. And a big part of getting traffic is through employing proper Search Engine Optimization (SEO) practices. SEO represents the website best practices, tweaks, and tricks that will increase your site’s…

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January 18, 2017No Comments

4 Ways Anybody Can Become a Social Media Influencer

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Gary Vaynerchuk. Brian Clark. Neil Patel. These are all big-time social media influencers—people who have worked to establish powerful credibility, wild popularity, or both thanks to their reach and perceived authenticity. You may have been thinking about becoming a social media influencer but have no idea where to begin. Fortunately, it can be as simple…

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January 16, 2017No Comments

The New Google Expanded Ads Are Here: What Does This Mean for Your Business?

Posted by:patonmarketing

Google’s Expanded Ads are here. And they aren’t waiting for you to catch up to them. That’s right. Beginning January 31, 2017, Google Expanded Text Ads will become the only text ads available. What does this mean for you and your business? Google’s calling it the biggest change to AdWords in 15 years, so it…

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