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Unleashing the power of social media – For dummies

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We are moving away from the traditional way of thinking in marketing. We no longer tell the people what is so awesome about our brand, we make them tell others. Hi Dave ! I bet you’ve heard it a trillion times before, but your business can’t go without social media anymore. Well, maybe it can, but…

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Social Media – Content is King

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Tip of the Month Dave from Paton on the “Facebook analytics” section ———-— Client Success Story IronFlower fitness – Miami’s first ladies only chic fitness studio, dance studio, social club and spa. IronFlower fitness had a clear purpose in mind when they contacted Paton Marketing for their SEO services. They expected the SEO campaign to…

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Important change in Google’s formula

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Tip of the Month Don’t spend any money on marketing online until you have performed extensive keyword and market research. There are websites like spyfu.com and google adwords (free) that will perform this research for you. This takes the guessing out of marketing online. More tips Client Success Story Bill Hansen catering – celebrating 2 successful years with Paton…

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Does your Business Need a Makeover?

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We are proud to have been featured in the Miami Herald this month! With the current, fast-moving developments of the internet, many traditional businesses are seeing a decline in revenue if they do not choose to move along with these developments. The way the market works and how customers find you have changed and often,…

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8 Reasons for inbound marketing and how it helps your business

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Bring people to your business instead of pushing your business to the people. “Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in.” As Craig Davis (CCO, JWT) explains, inbound…

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