If you are familiar with online marketing or interested in learning about online marketing, chances are you have heard of search engine optimization OR Google AdWords. If you haven’t, no worries, we are here to explain everything you need to know about these two things.

Many online marketing firms use search engine optimization, known as SEO and Google ads, to boost their traffic online and increase leads for their businesses. Sometimes businesses have a hard time doing this or choosing what strategy will bring them the best results for their online marketing campaign.

Are you interested in learning more about search engine optimization and Google AdWords? If you want to understand what strategy could be best for you and your business, continue reading to get all of the information you may need to know for your company's marketing strategies.

At Paton Marketing, we are here to give you informative and helpful information to benefit you and your business. It is essential to understand the difference between search engine optimization and Google AdWords so that you can be sure that your business is performing at the highest level possible.

What is Search Engine Optimization (SEO)?

Search engine optimization is also known as SEO. It is the process of optimizing your content and website so that it appears higher on search engine results pages such as Google and Yahoo. With SEO, you can do many things to optimize and move your website content to the top of Google searches.

It's essential to have relevant content that drives users to your page. When your page is better optimized, your sales will increase and generate more traffic to your site. The way that Google determines your rank is based on a variety of factors that include:

Keyword selection

The selection of your keywords in your content plays a significant role and where you will rank on Google's search results. Keywords are great because they are always relevant to the content you are creating. They also allow the readers a little insight into what they'll be reading about and help you appear at the top of the page.

Content quality

Of course, the quality of your content is important because Google is more likely to rank your website higher with more quality content. High-quality content will boost your engagement and send a positive message to Google.

What is Google Adwords?

Google AdWords is also known as Google Ads. This is a form of pay-per-click (PPC) advertising that allows marketers to target their target audience based on their interests and likes. Google Ads often have the ad at the top of their search listing, which differentiates them from organic listings.

For example, when you search for running shoes, you are given a lot of search results. You may see results from companies like Nike, Allbirds, and Adidas. The results that are placed at the top of the page are paid search results. The results when you scroll down a little more are organic. See this example below for further reference.

                                Paid                                                                       Organic

When it comes to paid and organic search results, some people may trust organic more, while others will just click the first thing that appears. For the paid advertisements, you only have to pay when users click on the ad. Google Ads are a very cost-effective option for online marketing.

To be ranked at the top of Google's pay-per-click ad, it all depends on how much money you are willing to fork over and how much you bid on a specific keyword.

SEO vs Google Ads

SEO and Google Ads are great for increasing  traffic to your site earning leads that result in conversion rates. Check out this great chart that compares the differences in benefits of SEO vs. Google ads from Web FX.

What are the Benefits of SEO?

Search engine optimization has a lot of advantages. One of the most significant benefits is that it is an inbound marketing strategy. This means instead of spamming customers with emails that they do not care about you. You are attracting customers with SEO blogs and other forms of attraction.

Many consumers find outbound marketing very annoying and are not as efficient as a CEO.

SEO is also great because there's not a need to pay for ads. Google's organic search rankings are based entirely on an algorithm that cannot pay for. To get the best search results, you have to create content that customers are organically seeing.

What are the Benefits of Google AdWords?


Google AdWords, just as SEO, is also very beneficial in marketing. Sometimes Google AdWords can produce results faster than SEO. But both are great and effective marketing strategies that generate traffic and lead.

Google AdWords can sometimes be more compelling because you can focus on multiple keywords at one time. Google AdWords is incredible and much more visible because they appear immediately at the top of the page.

Google AdWords is great for increasing awareness as well. When it comes to increasing awareness and creating a buyer persona for your content, it is essential to focus on the keywords that customers will be seeing and searching most.

AdWords are great because you know exactly how well your campaign performed. You're able to see:

  • Who clicked on your ad?
  • How many leads were generated?
  • Which keyword generated the most traffic and leads?
  • How much each lead cost you?
  • How much traffic did you gain from the odd words to your website?

The Bottom Line

Overall, when it comes to search engine optimization and Google Adwords are both very effective marketing strategies that companies can efficiently utilize to enhance their online presence.

If you are interested in learning more about search engine optimization, Google AdWords, and other online marketing strategies, contact Paton Marketing for all of your digital marketing needs.

If you are looking to grow your business or start an online business, there is no better place to start than with Paton Marketing.