It's no secret that SEO has become one of the most important strategies for any business to utilize these days, and healthcare is no exception. Whether you are a small local clinic or a large medical conglomerate, SEO for a health website can effectively increase brand awareness and drive more patients through your doors.
All around the world, SEO tactics for health care are increasingly crucial for the success of countless healthcare organizations.
Here are 7 SEO tips that every doctor, clinic, hospital, and health organization should use to help generate leads and increase online visibility.
1) Rank for Local SEO
It simply doesn't get more straightforward than this tactic for SEO for healthcare providers. Ranking for local search is crucial as it allows you to gain visibility as a top result in the organic listings of various search engines. This increases your chances of being exposed to potential new patients who are looking for exactly what you offer.
What's more, if someone uses a local search and clicks on your listing, they will also receive directions to your location so they can see exactly where you are before even setting foot in your clinic.
To rank for local search, it is essential to have complete and accurate NAP (Name, Address, Phone) listings across all directories, including Google My Business, Yelp, etc. Doing anything short of this will significantly reduce your chances of ranking in local searches.
When it comes to local SEO rankings in Miami, you might also consider contacting a provider of SEO services in Miami who can give you the best advice and results.
2) Build Citations
Many lists of SEO tips and tricks include building citations and healthcare SEO i is no different. Having a solid local SEO presence, as we mentioned before, can also be achieved when you use sources in your online content.
This is because of the way that the Google search algorithm works. When you add links to content that cite other sources, this increases your website's credibility.
Additionally, when websites link to healthcare providers, having an online presence is crucial to show that you are a legitimate business and not just some fly-by-night operation.
Using citations for health clinics and other medical offices has become more critical than ever before and can be a great source of local SEO rankings in Miami and beyond.
3) Add a Blog to Your Site
Having a blog is another one of the best SEO tips for your site can also be an effective way to generate leads and increase online visibility. A blog allows you to post new articles consistently that talk about your business, industry, or the latest news regarding what you offer.
Blogs are great because they allow you to rank for specific keywords and topics more long-term.
Not only does this increase your chances of ranking for those specific terms, but it also provides more information for potential patients who may be looking you up online. Often, they need something to look at before they can trust that you are legitimate or that what you offer is the right fit.
4) Optimize the Content on Your Site
Your SEO tactics for healthcare must include taking the time to optimize your site and blog posts so potential patients can find them through search engines. The more optimized your site content, the easier it will be for someone looking up information about what you offer to find exactly what they need.
This includes using keywords in your headlines and throughout the content and other elements that they can find on-page to help you rank. Things like H tags, alt tag information for images, internal links within your site, etc., can all help give Google the information it needs to understand what your site is about.
5) Optimize Your Online Reputation Management Strategy
When it comes to SEO for healthcare providers, one of the most important things you can do is make sure your online reputation is as positive as possible.
To accomplish this, you need to take the time to engage with anyone who has mentioned your business online, whether they have done so positively or negatively, be sure to thank people for positive mentions, and reach out to them if they mention anything negative. Also, respond quickly if someone leaves a negative review on any of your profiles - even if you can't take it down right away.
This not only shows that you care about your online presence and will go above and beyond to help people, but it also gives Google a better idea of what is going on with your business.
6) Optimize Your Calls-to-Action (CTAs)
Another way to be sure that you're optimizing the content on your site is to make sure that it includes calls-to-action (CTAs).
Your CTAs should be placed strategically throughout your website and blog posts. Having one at the end of each post is a great way to remind people what you do and give them an easy way to contact you, schedule an appointment, or get started with whatever it is that you offer.
7) Make Sure Your Site and Social Profiles Are Mobile-Friendly
It is critical that you optimize your website and social profiles for mobile devices in order to be found by potential patients who are looking you up online while on their phone or tablet. 79% of smartphone users have made a purchase online using their mobile devices. According to the same source, there currently are over 5.2 billion mobile phone users in the world. That's a lot of potential consumers to miss out on!
This means you must include a mobile-friendly site design and make sure that your profiles are set up correctly to take full advantage of the features and functionality offered by any social media sites you hope to be found on.
These 7 SEO tips and tricks will elevate your online rankings as a healthcare provider. When you're trying to use the best SEO for a health website, this list of techniques and strategies will prove especially effective in your efforts to be seen online.
Contact a provider of online marketing and SEO services in Miami, like Paton Marketing to give your healthcare website the boost it needs.