The Current Situation
Many small businesses are doing everything in their power to stay afloat during these arduous times.
While the country is currently enduring a state of pandemonium, a variety of small businesses are struggling and are on the verge of financial ruin, should this continue for the foreseeable future.
The federal government is providing assistance to these entrepreneurs that desperately need it, but the underlying question is if this will be enough? Can entrepreneurs idly carry on as if there wasn’t a pandemic occurring?
It varies from person to person, as many small businesses will come out on the other side of this, while others may suffer from these events, unfortunately.
Small business owners are always working tirelessly to make a name for themselves in the business world.
We have a chip on our shoulders because we are working diligently to prove our worth, while also enticing prospective clients to give us a chance, over competitors who may or may not offer the same incentives and benefits.
It’s a learning process for whoever is involved and both parties have a lot to learn from one another upon building a business relationship.
Just because COVID-19 has put all business dealings and interactions to an immediate halt, this does not mean that entrepreneurs will suddenly forsake their feelings of success and passion within their field of expertise.
Preceding this crisis, small business owners were completely in a league of their own. Entrepreneurs don’t adhere to what larger corporations are doing. They may use their model as a guideline, but entrepreneurs are completely independent in every sense of the word.
The stimulus checks that are meant to relieve business owners were encompassed with an array of positive connotations, but this hasn’t transcended in the ways that many had hoped.
Checks aren’t being received in a prompt manner, and it appears that the government is making larger corporations the priority above all others.
Time is not on our side, and it lessens the possibility of a resurgence once all of the stay-at-home sanctions have been lifted.
From no fault of their own, small businesses are already starting to pay the price and are preparing for a new reality that they never expected would come into existence.
Whether this was done intentionally or not, these owners are faced with the task of making the tough decisions, whether they receive the assistance or not.
Restaurants and other miscellaneous mom and pop shops have been forced to close up shop for good or on a temporary basis.
Their livelihood was taken away from them overnight. Not only is this financially taxing, but it’s also emotionally debilitating because your “baby” that you worked so hard to nurture and bring up, now faces the possibility of being eradicated altogether due to an unforgiving global crisis.
With Paton Marketing being a local digital marketing firm that’s on the rise, we understand all of the complications that our fellow business owners are currently dealing with.
While this does impact the livelihood of small business owners, rest assured, a variety of businesses like Paton Marketing, have a plan to make all of this much easier on you, your families, and your associates.
The Paton Protection Plan (PPP)
Despite the shift in normal business proceedings, this hasn’t stopped us from carrying on as we normally would. Our team at Paton Marketing has devised a protection plan that serves as a method of client retention.
The plan has been carefully constructed in order to meet the needs of all of our clients.
Having said all of that, we don’t want our existing clients to suffer due to conditions that they had no control over, to begin with. This plan is designed to offer expanded services at no extra cost, in conjunction with reasonable payment plan options.
Regardless of if you were more of a financially stable business or not is immaterial. Our PPP will prevent you from having to make any difficult decisions.
While keeping current clients is a priority, we are still working to get new clients integrated into the pipeline as well.
Once businesses start to pick up, they are going to need the services of our firm to help them boost their online presence and reputation, all of which are done in hopes of making them a force multiplier within their area of expertise. Hope is not lost, and we are with you every step of the way.
It goes above and beyond to prove to our clients that we are committed to helping them through this period of transition.
The plan accounts for the following factors:
- The relationships we have built with the client up until this point.
- Emphasizing survival and making it the priority
- Understanding what it takes for both parties to stay afloat during difficult times
- Continuing the relationship once we’re on the other side of the crisis.
We are not undermining the severity of this situation by any means. The understanding that all small business owners have is that this is not the first time that we have struggled, and it certainly won’t be the last.
This is one advantage that smaller businesses have over larger corporations. The methods of communication and the ability to build a relationship with your clients on a personal level is much more feasible.
We will work diligently to ensure that we can hold onto these clients because their time and money has helped our business to grow as well as theirs.
It’s naive to assume that you’ll be able to coast by in your business without enduring any hardships. Quite the contrary, enduring hardships is what helps you grow both personally and professionally.
Our team has to adapt to every situation that comes our way as this can be the building blocks for something greater that lies ahead in the foreseeable future.
COVID-19 has rendered many of us helpless, but this is not enough to break our spirit. We will move onward, despite the odds, and we will do the utmost to hold onto these relationships, while potentially incurring some hefty business dealings in the process.