It doesn’t matter how good of content, design or idea you have in your mind, if you lose your client they are of no use. As an Internet expert, you may not realize that but understanding and managing your client is one of the primary concerns of your business. If you can’t handle them, you can’t handle your business.
When it comes to keeping your client happy, prevention is always better than cure. Create such a working style that your customer won’t even have any problem in the first place. Understanding your client may be difficult but it is a key for a happy and mutually satisfying work relationship.
Most problems arise due to a communication gap between the marketer and client, don’t let that happen. Keep in mind that communication solves everything. The client tends to get confused when they see the work happening and don’t even have a clue about what is going on. Always update your client about any new strategy or change that you want to imply. Ask your client “Is it good for you?, If I do this” because you don’t wish to force anything down to your client’s throat. Make your client comfortable, try to understand what he is actually looking for and what he wants you to deliver.
If you are running a business, there will always be ups and downs with the client. If something goes wrong, there are two ways in which a client responds to it either he/she will shout and scream or will point the finger towards you saying that it’s all your fault. Just then you should pick up the phone and start fixing the problem. If a client understands that you genuinely care about the brand you are more likely to get the second reaction, and he’ll do his best in solving the problem with you.
And if in case you tend to lose your client, try to end up on good terms because you may never know when you’ll be working with him in the future.