Keeping track of your SEO is vital in helping your E-Commerce business stay afloat. In order for your business to reign supreme, you need to constantly monitor the performance of your SEO.
Whatever isn’t working, get rid of it, if you have other elements that are working seamlessly, then continue to build on those.
With all of this being said, there are a variety of ways to improve your SEO, but today, we’re going to be taking a look at why Google Analytics is one of the most efficient tools that will help you improve visibility and brand.
See below to know all of the ins and outs of Google Analytics and how it can help your business grow steadily over time.
There isn’t just one way to utilize Google Analytics to your advantage, there are several, and you need to capitalize on these opportunities for the sake of your E-commerce Website.
We will be listing out all of the benefits for each strategy, as a means of giving you a better idea of how it’s going to help you, should you decide to use it.
Sync Your Search Console Account
One of the best ways to utilize Google Analytics to your advantage is by syncing it with Google Search Console.
Here’s a quote from a professional in the industry who is emphasizing the importance of this implementation:
“If you’re just using Google Analytics without using GSC you will never see the whole picture. With GA and GSC linked, you can use queries to identify opportunities for improvement with target keywords and the pages you want to rank for.”
For this resource, Google Analytics will only get half of the job done. When you reap the benefits from both, this will make for a worthwhile experience.
Making SEO-Related Goals
When spearheading an SEO campaign, your primary goal should be to set up Google Analytics first and foremost. Upon doing so, make sure that you have your goals listed out to keep your priorities in check.
Next, look into creating some conversion pages, also known as an acknowledgment page. They notify your submitters when a form has successfully been completed.
This page should have its own dedicated URL and include the no-index meta-tag so that it’s not displayed organically, which will help in reducing false-positive results and will do wonders in reassuring the clients of how accurate the reporting is.
Use an Organic Visitor Segment
The usage of Google Analytics goes a long way, especially when it comes to filtering out spam traffic for accurate reporting, which is something you should be doing for your own ECommerce website.
Crawlers, fake referrers, and ghost spam are the most common types of spam traffic that you will encounter. When using these filters, keep in mind that traffic needs to be excluded under referral traffic.
The filters, which should be set up on a new view within Google Analytics so you’re not running into trouble with raw data, will help in reducing the likelihood of encountering spam traffic from showing up in your reports from the day you integrate it.
Find Top Performing Content
Find the top-performing content on your site and run a report to see what you can do to optimize them further. This may mean updating it with some fresh content or adding a stronger call to action button. You should do anything you need to do to get maximum return from areas on your side that are already ranking in search results.
If you have pages that used to score well and have recently dropped in organic traffic, you should promote and update them if needed. And for pages that get a lot of traffic but have little business value, conversion rate optimization is the way to go.
All in all, you should identify your best performing content pieces and produce more content related to those topics. You already know your target audience is interested in those topics because their content pieces draw in readers.
Top Performing Landing Pages
Tracking the performance of your landing pages may be one of the most underrated SEO tricks in the book. Getting this data will help you decrease bounce rates, increase page views, and identify the best and worst converting landing pages.
There are three things that every top landing page is optimized for:
- Readability and user intent (this increases dwelling time and decreases pogo-sticking.
- Conversions (which will help you make more money)
- Google’s new algorithm (keeping your article up to date with the latest Google algorithm will help your content do well with search engines.
Also running reports on which content pages are driving the most sessions and the source of the traffic. This will allow you to evaluate the content on your site and make corrections and changes to underperforming pages on your site. Furthermore, you can see which ones are most successful and adjust your strategy accordingly.
Annotations to Track Content Updates
For big companies, the idea of pruning and optimizing content is important in order to track the results and document them.
You can easily achieve this with Google Analytics by using the annotation feature. Utilizing the annotations in Google Analytics will help you benchmark the performance of articles after you’ve optimized it.
Concentrate your SEO efforts
You should start by navigating to the landing page section under Search Engine Optimization. There you will find the list of your top performing pages. One of the best ways to look at the information from these pages is through clicks. Keep reading to get a better understanding of what information “clicks” will provide.
Clicks: Sorting by clicks will allow you to see which pages are your actual best performers. Knowing this will help you make sure that your top articles are up to date and performing as they should. Make sure articles content is updated and they signpost users off to the correct part of your website. Think about how these pages convert and perform.