Many people ask the same question: What is the point of repurposing my content?
Simply put, it showcases older but effective content in a new and improved format. It keeps everything clean and condensed, and it can even complement your newly designed website as well.
We will look at some incentives that come with repurposing your business content in 2021 and why it can be useful for your business.
Why You Need To Repurpose Your Business Content
Reaching New Audiences
Let’s face it, as humans; we have our own set of individual preferences that differentiate us from one another. Writing and reading blogs may be ideal for some to watch it happen in real-time, while watching videos is more effective for others.
Many of your favorite brands will create content that adheres to the best of both worlds. Meaning there is something for everyone! If you have these resources in place, you’ll be able to connect with those who exist outside of your current audience.
Embrace Your Hard Work
Producing and distributing high-quality content that ranks at the top on Google is no easy feat to accomplish. However, it’s not possible to guarantee good results all of the time.
This is yet another reason to consider repurposing your content. It will give the content another chance to perform better than it did before.
Put The Hero In The Spotlight
Everyone has that one piece of content that outperformed the others. If this is the case, then why not work diligently to showcase your most accomplished piece of work? You can breathe new air into the content of your choosing that performed well.
However, under normal circumstances, that blog will regress over time and eventually get removed from search results and various social media profiles. You can alter this process!
All you have to do is update that content and put it into a new form. You never know; this time, it could even exceed all of your records.
How To Repurpose Your Business Content
Repurposing content isn’t just about turning your blog into a piece of visual content (though that's certainly an available option).
You can update your content with new information, recent stats, and images and then share it on all of your social platforms, which is, in essence, you repurposing your content.
Turn Your Blogs Into Podcasts
If you are questioning the popularity of podcasts, just know they are continually trending.
According to research, the percentage of people who listened to a podcast increased from 11% in 2006 to 40% in 2017. The numbers don’t lie!
If your blog content performed better than you anticipated, but now you want to appeal to new audiences for today, a podcast could be the way to go.
If you have discussed any trends or statistics in your older posts, you need to revisit them to ensure that they are still accurate.
Trends and statistics are always subject to change, and you'll want the updated content to be as updated as possible. Once that’s done, you are all set to make your podcast.
Implement A How-To-Guide On Your Webinar
Webinars have grown in popularity in more recent years. People don’t have the time or bandwidth to drive down to a public venue for in-person seminars anymore, especially since we are in the middle of a pandemic! You can join a webinar from your laptop or even your smartphone!
However, one setback with webinars is that you have to be online to watch it happen in real-time.
Additionally, some hosts even limit the audience to individual countries and regions. As a result, many people miss out on the educational aspects that these webinars are offering.
You can make this more convenient by turning your webinar into a step-by-step guide. Your written content can be read by people whenever they get around to it. Also, they can bookmark the page and continually use it as a guideline in their personal and professional lives.
Make Your Powerpoint Into An Infographic
In 2018, 36.6% of marketers stated that they preferred to use infographics as part of their content marketing strategy. Why is this? Because infographics unveil a variety of data in a simple and easy-to-use format. They also make for very engaging types of content that anyone in all industries can utilize.
If you have a PPT with about 15-20 slides, do you think people will take the time to sift through them all? Most likely, no! If you cram all the data into a creative and eye-catchy infographic, the odds will play out in your favor.
Besides, people tend to share informative infographics on social media platforms more than any other platform.
These graphics are also great in generating backlinks as people will look to them as a source of info. Who knows, maybe they can even link your live infographic in one of their B2B digital marketing guides!
Using Social Media To Promote Your Business Content
About 57% of all B2B marketers focus on producing social media content to launch their content marketing strategies in their B2B environment.
Social media marketing is proven to be one of the most cost-effective strategies that you can work on too! With over 2.75 billion social media users expected in 2019, you've got plenty of people to target.
When it comes down to the nitty-gritty, it’s hard for any digital marketer to overlook the incentives that come when effectively repurposing your content. It’s too good of an outcome to pass up.
Your business will see the dividends that follow when making these kinds of implementations. It’s a long-term investment that will give you the edge over your competitors who are not putting as much in the funnel to get the ball rolling on their end.
Use these tips as a guideline for repurposing your content!