DEERFIELD BEACH, Fla., Oct. 23, 2018 /PRNewswire/ -- Recognizing that the digital marketplace has created new challenges and opportunities for those marketing products and services, two leading Broward County firms have merged to form one of the nation's leading full-service agencies.
BrandStar, a nationally recognized full-service content marketing and broadcast production firm, and digital marketing and website development company Paton Marketing recently joined forces. BrandStar produces several nationally syndicated television series airing on the Lifetime Television Network and broadcast stations around the country.
The announcement was made jointly by BrandStar's founder and CEO, Mark Alfieri, and Todd Paton, President and Founder of Paton Marketing.
The merger will be important within BrandStar's plans for expansion in South Florida. With the introduction of "BrandStar Local," businesses in South Florida will now be able to appear through customized educational segments which will air regionally alongside their six nationally syndicated television show
"BrandStar has been primarily a national firm," said Alfieri. "There are many quality companies in South Florida that should be aware of our unique services. Paton Marketing has a strong local presence and will be instrumental in this effort to localize our marketing platforms."
Founded in 2005, BrandStar delivers valuable content solutions through its portfolio of television shows. These shows provide educational, solution-focused content that connects brands to people seeking an improved quality of life.
"It's important for us to offer our current partners additional services provided by Paton Marketing. They include online branding, reputation management, social media, website development, and search engine optimization (SEO) programs," said Doug Campbell, co-founder and Chief Growth Officer of BrandStar.
Show themes include women's issues, home improvements, military givebacks, health, business solutions, and motivation.
About BrandStar® - We're matchmakers; connecting People to Brands to Do Life Better. BrandStar has unparalleled experience in creating customized educational content for brands with laser targeted extensive distribution through their multi-channel network ecosystem & methodology. From Original television programming, BrandStar.tv, social media, digital marketing, to media management, and PR; BrandStar helps brands connect with the right consumer, at the right time, with the right message, through all the right channels.
Paton Marketing is a dynamic online marketing firm that develops Internet strategies allowing its clients to dominate the market in their industry verticals with strategies that result in driving targeted traffic to clients' websites, improving search engine ranking, and enhancing conversion rates.