The Client: www.amgwagency.com
AMGW is a full-service digital, advertising, and public relations agency headquartered in Miami, Florida. They also have key regional offices located New York, San Francisco, Dominical Republic, Mexico, Panama, Venezuela, Colombia, Brazil, Argentina, Spain, China, and United Arab Emirates. Their core agency capabilities are backed with over two decades of award-winning experience that includes digital marketing, comprehensive media buying, and public relations.
AMGW realized that the marketing and advertising services niche was getting fiercely competitive online. The agency, hence, recognized the urge for their website to be optimized, not only to attract higher traffic, but to also convert traffic in an optimum manner. Moreover, their website was penalized by Google in the later part of 2012 and they lost all their previous ranking positions. Paton Marketing’s goal was to first recover AMGW’s lost rankings on Google and then enhance their web conversions through an efficient optimization strategy.
The impact of the recent algorithm changes was noticeable for most of the advertising and PR agencies. The update had drastically shifted the search engine rankings for AMGW. They found it almost impossible to keep up with these constant yet unpredictable changes and successfully continue the business online. The main concern that the client had was they didn’t know where to begin and where to look for help. When the SEO team at Paton carried out a site audit for the client, they found poor optimization all across the website. They also immediately recognized red flags in the link profile for AMGW. They had no doubt that, coupled with the redirect; these links were threatening the client’s website.
The primary challenges for Paton’s SEO team involved explaining the client about:
- Why clean up AMGW’s link profile?
- What would happen to their existing links that offered a great deal of referral traffic?
- How repairing their website content, structure and links would not result in loss of their existing web revenue?
The Paton Marketing Solution
The SEO experts at Paton Marketing had an immense task at hand, but they were all set to deliver. After hours researching the industry, the team devised a comprehensive recovery roadmap through organic and white-hat tactics. The very first thing they asked the client to do was remove the unnecessary redirections from their website. Paton Marketing’s focus was on improving the overall authority of the client’s website. This was followed by attaining relevant links on various popular pages from other sites. The quality as well as amount of incoming links to AMGW’s website was improved. With Paton’s efforts and expertise, the website traffic had taken an indisputable turn upward.
Through their ethical ranking penalty cleanup techniques, Paton Marketing helped the client reclaim their lost position on Google. AMGW experienced prominent results in converting more organic traffic. Moreover, the site-restructure also confirmed increased level of visitor engagement. The overall campaign outcomes were overwhelmingly conclusive and encouraging:
Few of the results have been highlighted below:
1. Improved Website Traffic
As a result of the campaign, the total visits to the client’s website increased by an unbelievable 1431.75%. The traffic from the organic searches was also escalated tremendously.
2. Enhanced Website Engagement
The client also experienced a superior engagement on their website pages due to a decrease in the average bounce rate and an upward shift in both average time spent per visit as well as pages browsed per visit.
3. Greater Lead Conversion
The appropriate web content revisions resulted into higher conversions of visitors to potential customers on the AMGW’s website.