The Client:

Client Background

Angelo Elia came up with a concept redefine the experience of dining by raising the bar of this industry. It is an elegant, stylish dining destination of South Florida. The restless crowds wait for their chance to enjoy fine traditional Italian-style pizzas, tapas, paninis at this restaurant. Angelo’s Elia’s has a unique and abundant wine list to watch out for. Ward winning labels of Italy based winemakers are included in the bar menu of this restaurant.


When Angelo Elia Pizza partnered with Paton Marketing, it wanted us to focus on the following primary objectives:

  • Rank on the first page of Google SERP.
  • Improve inbound traffic on the website.


During our operations, we witnessed the following challenge:

  • Help with traffic generation and branding.

Strategies and Output

  1. We offered them quality On-Page and Off-Page activities to help them in improving their website’s optimization and achieving the desired results.
  2. Guest posts and articles were published while focusing on Content Outreach in order to optimize the link-building process.
  3. We also made the onsite content powerful through phrase enrichment and keyword optimization


  • In over 4 months’ time, our team reported positive result in terms of SERP rankings.

Keyword Ranking Report

Google SERP results

  • There was a significant boost in reach and traffic. The table given below indicates that impressions and average position per keyword have improved considerably.

Traffic Overview

Overall traffic

Organic Traffic

The Takeaway

Paton Marketing has a proficient team that dedicatedly work on several projects by investing equal amount of efforts to bring concrete output. SEO is an ongoing process that includes many intricate details to distinguish the good agencies from the best.

This case study is merely a glimpse of the various strategies that we implement upon to help our client in terms of ranking and traffic inflow.

Angelo Elia Pizza gets optimized through strategic SEO implementation: A Paton Report

Angelo Elia Pizza Gets Optimized Through Strategic SEO Implementation: A Paton Report