The Client:

Bill Hansen Catering has a number of flexible catering and event planning solutions from cutting edge to traditional for your entertaining needs. They offer a wide variety of venues along with innovative catering, event planning, decor, and flawless execution. A leading caterer in South Florida, Bill Hansen has a long history of catering fabulous events featuring delicious food, exciting venues and enjoyable ambience.

The Objective

Bill Hansen Catering came to Paton Marketing with an explicit objectives a plan to go digital. The client wanted to broaden their current domestic reach to a nationwide coverage. They sought Paton Marketing’s help in taking their business on the web. Also, they wanted a higher number of daily visitors on their website once it was ready. In order to attain this plan, they decided to hire Paton Marketing’s Web designing and SEO services. Paton, on the other hand, was aiming at ensuring that the client achieved the well-deserved position for its website on search engines.

The Challenge

The primary challenge for Paton Marketing’s SEO team was to make sure that Bill Hansen’s website was strategically designed, keeping search engine guidelines into mind and making it easily accessible. Hence, making the website equally appealing to both end users and the search engine crawlers was a mammoth task for the team at Paton Marketing.

The primary challenges involved:

  • To develop a dynamic as well as unconventional website that was easily scalable
  • To establish a unique web identity and search engine presence for the newly built website
  • To search and get placement for most popular and relevant keywords on top ranking on major search engines
  • To rank on top in the highly competitive market of catering services.

The Paton Marketing Solution

Given the complexity of the task in hand, Paton’s SEO experts were up for the task. Upon carefully analyzing the intricacies of the situation, the team established a strategic web designing and SEO road-map. The holistic digital campaign approach provided the client with the best tactics that not only ensured a wave of traffic to their website but also the sort of visitor demographics that converted into leads.

The Results

The e-Intelligence Web Design and SEO plan not only helped Bill Hansen Catering gain relatively higher number of leads but also ensured phenomenal multiplications in overall revenue. Some of the considerable outcomes of this project have been highlighted below:

1. Improved Website Traffic
The below table shows the position of the client’s website for its niche terms before and after the SEO strategy implementation:

2. Optimized Web Traffic
As a result of the campaign, the total traffic to the client’s website increased by 82.78%. The traffic from the organic searches was also escalated by around 32%.

3. Optimized Digital Presence
This was indeed a Web Development and SEO success for Paton Marketing, as they ensured a dramatic improvement in the client’s profitability through the digital channel.

Bill Hansen Catering (Florida)

Bill Hansen Catering (Florida)