The Changing Room Salon is an Aventura, Florida based award-winning beauty salon. The Changing Room Salon team on Biscayne Boulevard offers a wide range of services including hair, nail, and other beauty services at a competitive price with a family-feel atmosphere. Apart from the business activity, the beauty salon indulges in community activities and donates to at least 15 Florida based charities every year by contributing time, services, and raising money to help charitable organizations. They offer a 7-day 100% guarantee on all services and products.
When The Changing Room Salon partnered with Paton Marketing, their main requirements from us were:
- Ranking on the first page of local Google search results.
- mprove organic inbound traffic to improve the brand recognition.
Some of the inevitable challenges that the Paton team encountered during our operations were:
- Improve the brand recognition in the local community to aware them and increase customer for the salon.
Strategies and Solutions
- We offered them quality On-Page, Off-Page, and Online reputation management services that positively helped them reach more and more customers in their local area. And through optimization we were able to achieve desired results constantly.
- A lot of efforts were put in by the Content Outreach team by submitting high quality and well written Guest posts and articles that were published on popular blogging websites which helped optimize the link-building process.
- We also made the website rank higher through quality onsite content focusing on keywords.
- After a given time, our teams delivered exceptional results in terms of SERP rankings and online branding.
Keyword Ranking Report
Targeted and Niche Audience
As Changing Room Salons is a beauty salon, the target audience was mainly the females living in that area. When we started working for Changing room salon the initial female visitors on their website was critically low. But our constant efforts and strategies helped them increase the female visitors on the website. Today, more than 75 percent of visitors of Changing room salon are females.
Search Engine Visibility Improvement
After Paton team started working for Changing Room Salon, the search engine visibility of Changing room salon for keywords like “hair salon”, “Beauty salon Miami”, and other business relevant keywords improved exceptionally which as very low initially.
Google SERP results
- There was a significant boost in reach and traffic as well. As we can see in the graph below
Keyword – Beauty salon aventura
The organic traffic on the website increased by approximately 19 percent after Paton got involved.
Paton Marketing has expert teams that work on several projects dedicating equal amount of efforts to bring results. SEO is a long running process and includes a lot of intricate details that separate the good agencies from the best.
This case study is but a glimpse of the various strategies that we inculcate to help our client in terms of ranking and traffic inflow.