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July 7, 2015No Comments

Check Cashing USA ranks on the first page of Google SERP

Posted by:admin onJuly 7, 2015

Client Background
Check Cashing USA is a premier financial institution that offers short-term cash solutions to its customers in a safe and convenient fashion. There are multiple branches that the company operates from 24 hours live in order to facilitate the customers need.

Objectives
When Check Cashing USA approached us, they had the following primary objectives:

  • Rank on the first page of Google SERP.
  • Improve inbound traffic on the website.

Challenge(s)
Some of the challenges that we encountered during our operations were:

  • Identifying the key audience sectors to which we can target our content execution and branding
  • Creating a business strategy to beat the competition and get visible results

Strategies and Solutions

  • Working on both On-Page and Off-Page activities on a regular basis so as to ensure a steady rise in rankings as well as traffic.
  • Guest posts and articles were published on quality websites that result in increase of inbound traffic on the website.

Results

  • In a couple of months we were able to rank a number of keywords on the first and second pages of Google SERP that were not ranking earlier, prior to our SEO campaign execution.
Keyword Ranking Report

Keyword Ranking Report


Google SERP Results

Google SERP Results

  • Organic and Direct traffic increased by 72 % and 19.7% respectively.
Traffic Inflow table

Traffic Inflow table


Total Traffic inflow data in the past month from various sources

Total Traffic inflow data in the past month from various sources

The Takeaway
Within just a couple of months we succeeded in getting their top keywords to rank on the first page of Google SERP and also improve their Traffic Inflow and the numbers keep on improving as we speak.

Since, the Google SERP is constantly being updated, we need to monitor the website traffic and rankings regularly in order to sustain these results. We always tell our clients, that SEO is an ongoing activity and there is no particular stopping point in the same. The more we monitor and assess the situation the better we grow adept at stabilizing the website’s rankings and traffic.

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