The Client:

Clinical Research of South Florida, located in the heart of beautiful downtown Coral Gables in Miami, Florida.

Clinical Research of South Florida is a full service dental firm that offers high high quality dental research services. The professionals at CRSF are highly trained, experienced, and dedicated staff committed to provide studies with reliable clinical data.

Having worked with major pharmaceutical companies and CRO’s and Clinical research of south Florida focuses on providing high quality care to patients.

The Objective

When Clinical Research of South Florida partnered with Paton Marketing, they had a big ambition which was possible to achieve after successfully achieving these primary objectives:

  • Rank on the first page of Google SERP and other major search engine which are still used in the US.
  • Improve inbound traffic on the website to boost their sales and revenue.


Some of the challenges that we encountered during our operations were:

  • Traffic was in a critical conditions and hence our first priority was to improve the traffic and help them with branding themselves.

Strategies and Solutions

  1. 1. Our team at Paton offered them with we were best at, high-quality On-Page and Off-Page services that practically helped them in improving their site optimization as well as achieve the desired results in terms of web traffic.
  2. 2. Our content team and outreach team delivered high quality guest posts and articles that were published on high domain authority websites with only one focus, optimize the link-building process using Content Outreach.
  3. 3. We also worked hard by dedicating our time and efforts to make the onsite content stronger through phrase enrichment and keyword optimization which lead to improved ranking.

The Results

  • Our teams reported in positive results in terms of SERP rankings

Keyword Ranking Report
After our unmatched work, the website started ranking on the first page for relevant business related keywords like “clinical trials Miami”.

Google SERP results

After Paton team started working for Changing Room Salon, the search engine visibility of Changing room salon for keywords like “hair salon”, “Beauty salon Miami”, and other business relevant keywords improved exceptionally which as very low initially.

Google SERP results

  • After a short span of time there was a significant boost in the reach and traffic of the website. As you might be able to see clearly in the snapshot given below, the Impressions and avg. position per keyword has improved as well for clinical trials miami

Traffic Report

The organic traffic on the website increased by approximately 19 percent after Paton got involved.

Traffic Report

As it might be clearly visible in the analytics snapshot given below, there was an exceptional boost in reach and traffic of the website. The overall organic traffic and users has been increased after Paton got involved and took things in their own hands.

Site Speed Overview

The Takeaway

Paton Marketing has proved its worth in the domain of digital marketing. The result oriented teams are full of talented young professionals who have worked on several projects by dedicating equal amount of efforts to achieve results. SEO is a long running process and includes a lot of intricate details that separate the good agencies from the best.

This case study is but a glimpse of the various strategies that we inculcate to help our client in terms of ranking and traffic inflow.

Clinical Research of South Florida gets more than 80% more visitors constantly through strategic SEO implementation: A Paton Report

Clinical Research Of South Florida Gets More Than 80% More Visitors Constantly Through Strategic SEO Implementation: A Paton Report