The Client:

Client Background

Dermamode has been Montreal’s premiere medical aesthetic clinic and leader in laser for over ten years. Several satisfied clients have trusted our exceptional service for nearly a decade! Dermamode is located right downtown, a two minutes’ walk from Bonaventure metro and close to major highways .


When Dermamode approached Paton Marketing, its primary objectives were:

  • Rank on the first page of Google SERP.
  • Improve inbound traffic on the website.


The major challenge faced by our team during our operations was:

  • Help with traffic generation and branding.

Strategies and Solutions

  1. We offered them quality On-Page and Off-Page activities to improve their website’s optimization while achieving the desired results.
  2. Guest posts and articles were published while focusing on Content Outreach to optimize the link-building process.
  3. We also made the Onsite content powerful through phrase enrichment and keyword optimization


  • In over a few months’ time, our team reported positive results in terms of SERP rankings.

Keyword Ranking Report

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Google SERP results

  • There was a significant boost in reach and traffic as well. The table given below shows that impressions and average position per keyword has improved.

Traffic Overview

Overall Traffic

Organic Search Traffic

The Key Takeaway

Paton Marketing has a team of professionals that works on various projects and dedicates equal amount of efforts to derive desired results. SEO is a long-run process which includes several intricate details to distinguish the good agencies from the best.

This case study is just a glimpse of the various strategies adopted by our team to help our client in terms of ranking and traffic inflow.

Dermamode gets optimized through strategic SEO implementation: A Paton Report

Dermamode Gets Optimized Through Strategic SEO Implementation: A Paton Report