Content Is Like A Bicycle For The Mind

Apply The StoryBrand Framework

StoryBrand is a seven-step framework proven to help businesses struggling to communicate and connect with their customers. Together with our partners and stakeholders, we research, write, design, produce, edit and distribute native content across a variety of distribution platforms to deliver your story built around your unique value proposition. Clarity is what sells.

The StoryBrand 7 Part Framework:

  • A character – The customer is the hero.
  • Has a problem – Successful companies attend to their inner frustrations.
  • And meets a guide – The customers are looking for a guide.
  • Who has a plan – Customers trust a guide who has a plan.
  • And calls them to action – Customers are challenged to take action.
  • That helps them avoid failure – Everyone is trying to avoid a tragic ending.
  • And ends in a success – This principle shows people how the product can positively influence their lives.

Meet “StoryBrand” Stan

Stanton Bradford Smith, Chief Content Officer of Paton Marketing AKA “StoryBrand” Stan is a StoryBrand Certified Guide and will apply the Seven Part Story Framework to create a narrative marketing plan that calls customers into action.

"Mr. Smith held the position of Director of Communications at Huizenga Holdings and was my personal speech writer for four years. He was responsible for all media relations and internal communications for my private investment company as well as five NYSE publicly held companies and three national sports franchises. His professionalism, superb communications skills and strong work ethic made him an invaluable asset to my companies."

- H. Wayne Huizenga, World Renowned Entrepreneur



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