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Content Writing

Name

Do you have website/s ?
Yes No 

Company

Website URL/s

Email Address

Tel. Number

Your Business Details

Overall Goals (e.g. Overall Objectives Of Your Website/s)

Focus Areas (e.g. Products And Services That You Wish To Market)

Your Target Audience Overview

Location * (Specify Geographic Areas Which You Target e.g. Worldwide, National, Local Only, etc.)

What Is The Profile Of Your Target Audience? (Specific Groups, General Public, Customers, Other Businesses, etc.)

Briefly Describe What Purpose Will Your Content Serve Once Ready? (Brand Awareness, Increase Sales, Engage & Entertain, etc.)

Your Project Details

Do You Have An Existing Content? Do You Want Our Team To Work With The Existing Content Or To Develop New Content? What is the Word Limit?

Do You Need the Content Site Wide or Just Specific Pages? (e.g. Home Page, About Us, Services, Testimonials, Client Success, etc…)

Provide Details About Your Company Background Including Year Founded, Owners, Staff, Mission & Vision, Awards, Accreditation, etc.

Describe Each Page And What You Want. (e.g., The Home page should introduce our company and what we do as well as direct them to search or browse our products. It should also show featured products and products on special, etc. )

What Tone Do You Prefer For Your Web Content? (* e.g., Professional, Personal, Sales-oriented, Informational, etc.)

What Narrative Voice Do You Prefer For Your Web Content? (* e.g., First Person Plural, First Person Singular, Second Person, Third Person, etc.)

Describe Any Specific Feature or Link That You Would Like to Highlight in The Content?

Who Is Your Competition?

What Makes You Stand Out And Sets Your Company Apart From Others In Your Industry? Is There A Unique Aspect to Your Company That You Could Use As A Point of Differentiation? What Is Your Unique Selling Point?

What Are Your Customers Trying to Accomplish by Using Your Products or Services? What Do They Feel After Using Your Products or Services?

Do You Have An Existing Tagline, Slogan or Brand Statement? If Not, Would You Like To Create One?

What Adjectives Would You Use To Describe Your Company and Services?

Is There Anything That Should Be Avoided While Creating Your Content? (Competitor Mention, Legal Restrictions, Products, Religion, Politics, etc.)?

What Websites Can Content Writers Draw Inspiration From And Gain Better Understanding About Your Business? (List Websites You Like And Describe What You Like About Them.)?

Is There Anything Else You Would Like To Communicate To The Content Writers?

Who Are The Main Contacts For This Project? Who Has The Final Approval?

Are You Interested In Any Other Web Marketing Services Too?

Web Design
Yes No 

SEO
Yes No 

PPC
Yes No 

SMM
Yes No 

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