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Digital Marketing Questionnaire
Name of the company
Location of the company
Service areas of company you want to primarily focus on
Who are your close competitors and what are the areas (according to you) they are dominating the market in?
What type of products and services do you provide?
How many employees do you have in your company?
What publications or blogs do you read/subscribe to?
Would you like to approve any content/documents before publishing them live on the Website?
Unique Selling Point:
What is the USP of your company?
What sets your company apart from others in your industry? Is there a unique aspect to your company that you could use as a point of differentiation
Objectives, Goals and Expectations:
What are your expectations from this campaign?
Customer History and Targeting (important):
What are your customers trying to accomplish by using your products/services?
Demographic information about your Customers?
How do prospects currently find you?
Describe your typical customer (needs, desires, preferences, fears, pain, etc.)
How do you resolve the pain points/problems? And how does your service assist in resolving that pain points
What is your process of converting a user into a customer/client?
What kind of content is beneficial/prefered by your target customers/clients?
How do you prefer to interact with vendors/customers/clients (email, phone, in person,etc.)
What problems do your customers frequently tell you about? What are their challenges that you’d like to address/solve for them?
Social Media Marketing
Who are the social media influencers in your industry. Anyone who uses Social Media that we can follow?
What Budget do you plan on investing in PPC campaign?
Please provide the login credentials or previous data that you already have from any existing Paid campaign (If applicable)
Any Offers/Promos that you are willing to make for their paid campaign
Any specific expectations from this campaign that you’d like to mention?
Do you have any existing content that we can utilize for the following stages of the campaign?
Do you have a content creation team that that can help create the content for the campaign?
Website Credentials & Other Data Information
What is your domain registry?
Does This Site Incorporate A Content Management System (CMS)?
Please Cpanel Details Below
Please Specify Your FTP Details Below
Do you already have a Google Places Account?
Enter Google Places Account Detail
Please provide any Google Places/Maps or Google Plus Profile Details
Do you have a separate listing done for multiple addresses
Do You Have Any Website Statistics Set Up ?
How many conversions do you currently get per month?
How much traffic does your site currently get per month?
Any other analytics installed example for ads people use different analytics, or they have call tracking
Previous company SEO if any
Have they performed SEO before if so please mention the agency.
Why did you leave your SEO company?
What keywords have you been targeting?
Can you provide previous SEO reports? If yes email to firstname.lastname@example.org
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Digital Marketing Questionnaire