It takes a very long period to build reputation and just a couple of minutes to ruin it. In business,reputation is everything. Reputation is fragile and even a minor mistake may destroy the company’s reputation. This is extremely true in the digital world where transparency and ever increasing customer demands and expectations is the most important thing to be considered. Marketing executives have to learn to not only communicate effectively on the social media but to truly listen to the customer demands and expectations.
The marketing executives should be aware of the problems that can be encountered and might bring loss to the reputation of the brand. Nobody likes to buy a product that has a negative review associated with it A negative remark on the product online will hamper the sales. Here are few tips to figure out on how to manage online reputation
Positive reputation on social media:-
Social networking is the most capable stage to communicate directly with the potential customers. Post about the product every now and then and be dynamic about the product ,as it may create an impression that the brand is active and also the possibilities of losing the value in market reduces.
Being innovative can make wonders. Nobody likes to go through the same monotonous content everytime. When you think in a different direction broadening your aspects you grab the right amount of online attention that is needed for the promotion of your brand.
Set The Right Expectations:-
if you have a limited bandwidth to respond to the inquiries of the customer in the real-time, it is better to set the right expectation about the timing within which people should expect your response. Being specific about the time ensures the customer that his query is going to be answered. Stick to the deadlines and commitments you have made.
Keep a check on your SERP:-
The first page search results are not enough. You have to take control on as much space you can. Keep an eagle’s eye on the analytics and rigorously work towards achieving the best possible space for your website.