Most of the companies launch PPC campaigns in the dark and expect them to do wonders. The thing is, PPC campaigns are not an overnight success. You have to put in work and conduct several tests in order to get better results. But let’s consider this, you’ve put in money in your campaign and you also see traffic generating to your website but it is not quite what you’ve expected. So now the real question is how to develop an effective PPC campaign
You can start with selecting the right keywords for your campaigns, keywords that are most likely to be used by any user. Also, try to use plural keywords as they have higher chances to appear in search results than singular keywords. You can use tools like Google AdWords or Wordstream to search for the phrases or keywords that are more likely to appear in search results. One of the easiest way to find out the right keywords is to keep a tab with your competitors as what strategies and keywords are playing out in positive faith for them. Framing an effective Ad copy also helps in boost up the PPC campaign. An effective and intriguing Ad copy makes you stand out from your competitors.
Launching your PPC campaign at the right time, is a major factor that decides the success rate of your campaign. Launching your campaign just because it was completed in time and met the deadlines does not ensure the success of it. There are a number of things that should be checked off before launching the campaign. You should not launch the campaign in the middle of the month as you’ll always be short on clicks, budget and conversions at the end of the month. Chances are you’ll not notice at first but when you present your monthly report, you’ll always be short on numbers. And when asked the reason, you have to come up with the same answer every month that we started short.
PPC campaigns do good when they are launched at the right time i.e. early in the month, and which incorporates effective Ad Copy and right keywords.