The digital marketing world is changing at a rapid pace. People are getting more connected to the digital environment than ever. Mobile technology, coupled with high-speed internet connections has changed the way digital marketers create the campaigns. While, in the past, content marketing was based mainly on text content, nowadays, a lot of the content produced is video. And this type of content, quite literally, stands above the pack. People love it, they devour it and they share it on their social media profiles quicker than any other type of content. What’s more, video content creates a lasting impression on potential customers, especially through repeat replays.
To fully understand the power of video ads, you’ll only have to take a look at the statistics. A recent comprehensive study done by Wyzowl, reports that 61% of businesses included video content into their 2016 campaigns and 91% of companies predicted an increase in video ad spending for the next year. Facebook unveiled that the platform supports over 8 billion video views per day (as separate playbacks) and video content is shared 12 times more than written or photo content. Similarly, YouTube reports that more than 300 hours of video content is posted on the platform every minute. Cisco, a worldwide leader in IT and networking, predicts that almost 80% of all internet users will be streaming video content by 2019, which is a staggering jump from 60% in 2014. The conversion rates are also higher for video ads, as reported by 74% of B2B marketers in a market study done by Demand Metric.
So how does this information can help Florida businesses and digital marketers in 2017? Let’s see some of the best strategies to explode your business with the help of video content:
Live streaming was just taking its baby steps back in 2013 and 2014, but experts agree that creating your live streams is the go-to strategy in 2017. This unedited medium creates immediate confidence in your brand or product, is a great way to receive instant feedback and enriches the communication between your company and potential customers.
Live videos can be hosted on multiple social media platforms, but your focus should be mainly on YouTube and Facebook channels based in Florida, where your viewers can like, share and interact real-time with your presentation. Industry-wide broadcasts, local state conferences, local product demonstrations, reviews, behind the scenes videos and interviews are all fabulous live stream topics.
These videos only became a marketing reality in 2016, but it is expected to be even more successful in 2017. Your local customers will be able to fully immerse themselves in the experience and create a personal connection with your brand.
360-degree videos allow customers to explore a particular area or location in a video, which is something unique, according to marketing experts. For instance, you can see great spots around the state, such as Key West, Orlando’s theme parks or the awesome white sandy beaches, all from the comfort of your home. What’s more, 360-degree videos are viewed, on average, by 30 percent more people, when compared to normal, static videos.
Video e-mail marketing
E-mail has been a great way of promotional communication, right from the mid-1990s, and it’s going to be crucially important in 2017 as well. Recent studies show that 72% of people prefer receiving promotional materials via e-mail versus any other medium. It’s no surprise that, when these e-mails have a video attached, preferably as a thumbnail, the potential customer is hooked. Video ads attachments guarantee a better e-mail open and click-through rate in virtually every niche or industry.
The massive explosion in video content cannot be overlooked by Florida based digital marketers. With over 300 hours of video uploaded every minute, and more than 1 billion users, YouTube is one of the most important digital marketing venues. When combined together with Facebook and other social media platforms, the true power of video marketing becomes visible. Video content, once a secondary cog in a complex marketing machine, has become a machine in its own right, and every digital marketer will have to adapt and master this medium in 2017.