Promising your consumers less than you can deliver may seem to be a foolish idea. You would find that almost
every marketer is portraying the company in a light that is brighter than what it should be. There are more than
1 billion websites in the world out of which at this instance more than 955,309,477 of them are online.
- You can make the wildest of guesses, and you may still find yourself in dark that websites are getting into
relations with the client, to whom they have assured services that are beyond their capacity. If the risk
works, which is a rarest of rare possibility, the risk pays off well. However, if you fail, the consequences
may jeopardize everything that you have.
- For example, a company A sends a proposal from the order of manufacturing gloves. The company B,
who wants to buy ready made gloves, requires twenty-five thousand pairs. Company A promises to
deliver these within a period of three weeks. Now, this a simple square deal. Company A has promised to
deliver twenty-five thousand gloves on time to their customer.
Company A out of passion for their work does some research on the latest trends and styles of gloves. After
working out on the possible cost increase and alterations in the project, they set another meeting with the client.
This time, they present them a new and improved version of their order, which the client appreciates a
lot. After delivery of the gloves, at the same price as decided due to minor alterations in the design the client
company B develops a positive image of the company A and gives them a bigger order.
If company A had initially revealed the process that they would do to improve customer experience, the
client would have never noticed the extra effort that company A. This extra effort got them the trust of the client
and a bigger order. Applying the same strategy for more clients, company A can establish themselves as an
organization that believes delivers more than expected.
- Companies often over appreciate their product while advertising and make tenuous claims. Fast food chains
may get away with overpromising and under delivering because they have the leverage to deliver a product
that does not resemble as in advertisement.
- However, if you fail in delivering the right content to the client(or customer) would take the business
elsewhere. Moreover, going by the route of delivering more than the expectations or essentially keeping
the client’s expectations can do the job for you.