From the lowest to the apex of every business strata, be it small businesses to medium businesses to large enterprises, starting up e commerce can be one hell of a job. Even as the number of people who use internet as a platform to shop increases as each day passes.
Over the last decade, the ecommerce industry has received a tremendous growth in sales with over 200 million people recently speculated to shop online. As a result, the number of online businesses is rapidly increasing and competition has hit the climax.
A couple of years back, setting up an online business was like an apple bite. But these days, the reverse is the case. It requires a lot skills, hard work and planning. Some online businesses barely see the light of day before they are plunged into a fiasco. Others liquidate because they cannot stand the competition posed by the industry. As much as starting up an online business can be one hell of a job, it does not mean that you cannot get your business on the internet and become successful. Here are the big storylines.
Choose a product: locate the void where possible and fill it.
Void here is used to describe those areas where people’s attention is not drawn to. Although, they do provide paid opportunities. For instance, there are many business vendors out there competing over marketing of a particular product or some selected products. The sales for those products are distributed between those vendors.
A smart business person does not have to join the competition. They simply choose a product which marketing and sales require little or no competition at all.
A mobile friendly ecommerce website is important. Fact from records shows that most people who use internet as the platform for shopping, use hand held devices like mobile phones. These devices are usually held in one hand. And they are operated with the thumb of the same hand. Zooming requires that the second hand is used. Most mobile friendly ecommerce websites don’t employ the use of zooming. Zooming with the other hand means that the website is not completely mobile friendly. A mobile friendly ecommerce website is one that can be viewed on any device without hassles or the website overrunning the screen.
Brand the product with a logo.
To build an online authority and credibility for an ecommerce business, branding is required. Branding a product to be marketed on the internet with a logo is a very important step in starting up an ecommerce business. Business ideas spread very quickly and go viral when they are represented in logos. People see these logos and quickly get a grasp of what the brand is all about. Logos are easy to remember compared to texts.
Select the best channel of distribution to get orders filled quickly.
Finally, use the best channel of distribution. Business is only said to be complete when the products get to the buyers. Locate the best channel of distribution use to fill customer’s demand to meet deadlines.