Hiring a professional social media expert can massively boost your company’s online presence. This can, in turn, lead to a spike in sales and a better reputation for your business and products. The benefits from the increase in exposure are obvious, but how much should it cost you?
Let’s take a look at the specifics and see for yourself how much you should pay:
The length of the campaign:
Ideally, you should have a social media expert working on your project at all times, but few companies can really afford to invest so much resources. Most social media campaigns may run from 1 month to 12 months (usually up to 6 months). Depending on your project, the scope, the goals and your niche, this time frame can vary, but you should focus on 3 to 6 month campaigns.
Type of social media accounts:
Prices vary wildly between the type or size of the accounts that need management. New accounts need more attention and a lot more work to set up and get traction. Established profiles are easier to manage and grow, considering that there is a good following. Make sure to allocate a larger budget for setting up new profiles. Of course, growing a new profile also takes more time, so take into consideration this aspect as well.
The social media platforms targeted
Most social media campaigns target the most common platforms, like Facebook, Twitter or Instagram. Here, the prices vary a lot depending on the number of platforms you want to work on. Targeting any additional platform can increase your costs by $500 to $2,000 per month, for smaller companies. Larger companies can see fees going up to $10,000 and more for each channel. Of course, the same goes for targeting review websites, like Foursquare and Yelp.
Influencer marketing is a big part of a successful social media marketing campaign. The costs for this type of marketing can sometimes be impossible to predict or estimate because influencers have special fees that can and will vary a lot. Prices can depend on the size of the company, its notoriety, its products, and many other factors. However, rough estimates suggest that including influencer marketing in your campaigns can grow your costs by 50 percent.
Here is a list of price estimates for various types of projects, for small businesses or brands:
(charged by intermediate-level specialists, and according to a study done by Upwork – https://www.upwork.com/hiring/marketing/cost-to-hire-social-media-manager/)
- one account on 2 platforms – $400 to $2,000 per month
- extra social media channel – $500 to $2,000 per month
- blogging/content writing – $400 to $1,200 per month
- influencer marketing – $500 to $1,000 per month
- customer outreach – $300 to $1,000 per month
- graphic design, video, photo and ad design – $200 to $1,000 per month
- campaign creation – $200 to $1,000 per month
- social media training – $30 to $50 per hour
- campaign advisor – $60 to $200 per hour