Paid Advertising

No need to shudder

Most people shudder at the thought of embarking on a paid advertising program.

Too expensive. Not targeted. Like tossing money away.

Well, at Paton Marketing we design and implement advertising programs that get results. We select the platforms that go directly to potential customers. Facebook, Instagram, Linkedin, YouTube and TikTok, to name a few.

And the best part is that it doesn’t have to be expensive whether they’re stand-alone ads or Pay-Per Click initiatives. Best part is that we can start slowly and gradually build as you experience success and results.

We’ll also guide you through an effective Social Media strategy so you’re prominent on major search engines such as Google and Bing.

Our team takes the mystery out of advertising programs with strategy, results, and a return on investment.

Ready to learn more? Give us a call.

Our Services

What Is Quality Score?

Quality Score is Google’s measure of how relevant a keyword is. As soon as Google has enough data, keywords in an advertiser’s account are assigned a score between 1 and 10, with 10 being the best.

 

This number is a representation of the aggregate relevance of the keyword across the many auctions in which it participates. It is meant to guide advertisers but it is not used to rank ads. While the 1-10 number helps advertisers gauge how good a job they are doing at choosing the right keywords, writing good ads, and driving users to helpful landing pages, it’s the real-time Quality Score that really matters.

 

You deservea clear ROI for your hard-earned online advertising dollars. Let Paton Marketing earn your trust by taking the guesswork out of digital marketing.

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